Since 2016, every year, The Government of India celebrates ‘Bharat Parv’, a six-day event from the 26th to the 31st of January. An initiative to feature and promote India’s spirit of freedom, its culture, traditions, food diversity and local businesses (vocal for local). Deriving its values from the Aatmanirbhar Bharat and Ek Bharat Shreshtha Bharat initiatives, Bharat Parv is in itself a spectrum of India’s uniqueness and the enthusiasm to celebrate it.
Problem Statement
Due to persistent waves of the COVID-19 pandemic, in 2021, the Government of India looked towards a new dimension of hosting events, Virtual Events. The idea was to find and formulate a strategy that allowed hosting the ‘Bharat Parv’ in its entire extravagance while maintaining the necessary safety guidelines to spread the colossal virus outbreak. Bharat Parv marks great importance for India and its people, hence there was an ardent need to find the right solution to this problem, but the challenge was not ordinary.
- Bharat Parv has always been a physical event, hence the virtual event must match to standards of its exuberance, grandeur, engagement and interactions.
- Being an event of patriotism, it has sentiments attached and the virtual counterpart must inspire the attendees in the same way with its theme, environment and user interface.
- Each year Bharat Parv witnesses vivid tableaus and demonstrations from all the Indian states and various ministries, hence the virtual event must be robust and reliable enough to live stream all these seamlessly to the attendees across the globe.
- India’s Republic Day is a grand celebration and attendees from all over the world visit to celebrate the establishment of India’s constitution, fraternity and oneness. Therefore, it is important for the virtual counterpart to be stable enough to sustain thousands of attendees at all times.
- Also, the event has its own values and importance thus the virtual event must adhere to the same values and induce the same in the attendees with its overall experience.
Play Video
Why ibentos?
The ibentos Metaverse Platform has created its niche in the segment, thanks to its outstanding features and capable engine, designed to withstand true-to-reality graphics, large attendee groups and much more.
NFJ Labs decided to go with ibentos due to the following reasons:
- High-quality graphics that could justify the beauty & detailing in Alessio Boschi’s creations.
- Interactive Environment that allows attendees to connect with each other & experience the showcased products just like a real expo.
- Robust Backend to sustain large attendee groups & high-quality graphics at all times during the event.
- The Larger-than-life & dynamic showcasing of designer jewellery by Alessio Boschi allows attendees to experience every detail of the jewels.
Execution
The ibentos Metaverse Platform provided NFJ Labs with the possibility to offer designers an uninterrupted market to show their masterpieces and make them eternal using NFTs.
Their idea of attaching the original physical asset to the NFT brought exceptional potential in the market to combine NFTs and fine Jewellery to create a virtual marketplace for the jewellery designers and the attendees.
So we created a high-resolution, highly-realistic 3D graphical environment that complimented the entire theme of the event & NFJ Labs’ brand ethos. The NFJ Lab environment was designed to specifically cater to a few major aspects:
- Provide a seamless interaction between the attendees.
- Create an environment that not only is highly immersive but also functional.
- Create dynamic and interactive digital jewellery assets of Dolce Vita, The Medusa, The Lion and the Sun, etc, curated by Alessio Boschi.
- Enable attendees to explore the jewellery and the environment in detail so as to bring maximum engagement to the event.
Result
The success of the launch of the World’s First Non-Fungible Jewellery Gallery by NFJ Labs, at Vicenzaoro, can be analyzed by determining the following parameters:
- Did the event draw the intended amount of participants?
- Were we able to meet or exceed their expectations in terms of themes, ideas, and design?
- Was the event as interactive and engaging as we wanted it to be?
- Was the primary purpose of this event met?
The primary purpose of the event was to create the World’s First Non-Fungible Jewellery Gallery at the Vicenzaoro event. The agenda behind the project was to provide a platform for various artists across the globe to showcase their work of exquisite jewellery artistry.
Alessio Boschi, the world-renowned Italian jewellery artist’s opulent jewellery The Dolce Vita was launched at the event and thousands of attendees at the Vicenzaoro, including many top voices of the industry like Rebecca Forster, president of Hearts on Fire, Angie Marei, founder & fine jewellery designer of Marei New York, Anna Adriani, marketing director of Fondaco Dei Tedeschi by DFS in Venice, witnessed the grand launch of the jewellery at the ibentos Metaverse Platform.
The event was not just a success but a benchmark that elevated the standards of how the Metaverse shall be perceived in the market. As for NFJ Labs, their grand launch event was witnessed and appreciated around the world by thousands of attendees and industry pinnacles.
Testimonial
Naman Siddharth, CEO, and Founder of NFJ Labs shares, “We have launched the World’s first Non-Fungible Jewellery Gallery at Vicenzaoro, the Jewellery Boutique Show, and a huge contribution of this launch comes from the superior-tech stack that came on board with the ibentos Metaverse platform. We wanted a perfect platform for our debut Metaverse jewellery store because it was important for the platform to do justice to the magnanimity of the designer, the man behind this spectacle, Alessio Boschi. And after evaluating various platforms and teams behind them, we chose ibentos. With its thorough 3D immersive ecosystem and robust framework, they complemented the magnificence of the jewels skilfully curated by Alessio and after getting exceptional support from their team, I’m very glad that we chose them as our Metaverse Platform Partner.”
Check out detailed coverage of the entire event:
https://www.issuewire.com/nfj-labs-chooses-the-ibentos-metaverse-platform-to-launch-the-worlds-first-non-fungible-jewellery-gallery-1746408134243553
https://www.issuewire.com/nfj-labs-chooses-the-ibentos-metaverse-platform-to-launch-the-worlds-first-non-fungible-jewellery-gallery-1746408134243553
The post Unfurling the Era of Virtual Technology at Bharat Parv 2021 – India Celebrates its First-Ever Virtual Republic Day appeared first on ibentos.
This post first appeared on Best Online Platform For A Virtual Education Fair - Offsite, please read the originial post: here
