Research indicates that the majority of sales continue to take place through traditional retail stores. This means Consumer Goods companies need to step up their game in retail and connect better with customers. That’s why Salesforce, a leader in customer management solutions, has come up with Salesforce Consumer Goods Cloud. Implementing Salesforce Consumer Goods Cloud in consumer goods companies provides a smart way to manage products, plan retail strategies, and boost sales in stores.

In this article, we’ll check out the features of Salesforce Consumer Goods Cloud. We’ll also make a comparison of Salesforce Consumer Goods Cloud and Regular Salesforce in sales automation and explore the benefits of using Salesforce Consumer Goods Cloud for the consumer goods industry.

What Is Salesforce Consumer Goods Cloud?

Salesforce Consumer Goods Cloud is a suite of cloud-based software solutions tailored for companies in the consumer goods industry. It assists brands and retailers in managing various operations, improving customer experiences, and driving revenue by facilitating connections with retailers, distributors, and customers. By integrating industry-specific features with the capabilities of Salesforce CRM software, this Cloud Computing solution streamlines processes and enhances productivity across the entire business, from customer management to supply chain operations.

What Are The Features Of Salesforce Consumer Goods Cloud?

Here are the features of Salesforce Consumer Goods Cloud that make sales automation and data management easier:

Intelligent Insights with Einstein AI

Leveraging Einstein AI,  Consumer Goods Cloud provides valuable insights into consumer preferences and market trends. This intelligent technology assists sales teams by suggesting complementary products, anticipating customer needs, and offering effective communication strategies to drive sales growth.

Effortless Mobile Order Capture

Representatives can seamlessly capture orders using mobile devices with Consumer Goods Cloud. This feature enhances in-store sales efficiency by allowing representatives to interact with customers while recording orders in real time, eliminating manual paperwork.

Seamless Integration with Salesforce Cloud Ecosystem

Consumer Goods Cloud seamlessly integrates with other Salesforce platforms, such as Sales Cloud, Service Cloud, and Marketing Cloud. This integration facilitates smooth data management like sharing and collaboration across departments, optimizing operations, and delivering a cohesive customer experience.

Tailored Store Layouts for Enhanced Productivity

Retailers can customize store layouts based on different categories and segments with Consumer Goods Cloud. This customization optimizes the shopping environment, improving the overall customer experience and driving productivity throughout the customer journey.

Difference Between Salesforce Consumer Goods Cloud And Regular Salesforce

Now, let’s explore the difference between Salesforce Consumer Goods Cloud and Regular Salesforce to help you understand their contrasting features and functionalities:

In-Store Audits

Salesforce Consumer Goods Cloud equips field representatives with specialized tools for efficiently capturing real-time in-store conditions like shelf placement and inventory levels. While Regular Salesforce allows capturing such data, it may lack the streamlined integration seen in Consumer Goods Cloud.

Retail Execution Monitoring

Consumer Goods Cloud offers dedicated tools for planning and tracking retail execution tasks, such as promotional displays and competitor analysis. Regular Salesforce, however, typically requires significant customization to handle these specialized retail tasks effectively.

Digital Merchandising

Consumer Goods Cloud utilizes AI-driven image recognition for shelf analysis to ensure planogram compliance, offering advanced digital merchandising capabilities. Conversely, Regular Salesforce may lack native support for such detailed digital merchandising functionalities.

Virtual Store Walkthroughs

Consumer Goods Cloud enables virtual store assessments for remote teams to seamlessly review store conditions. While Regular Salesforce may allow storing pictures or videos for store walkthroughs, it might lack the same level of integration or functionality.

Tailored Account Planning for Retail

Consumer Goods Cloud provides a tailored account planning environment aligned with retail and CPG KPIs, catering to retail-specific needs. In contrast, Regular Salesforce offers generic account management capabilities, necessitating additional customization for retail-specific requirements.

Automated Inventory Reordering

Consumer Goods Cloud integrates with ERP systems to automate inventory reordering based on real-time field data, streamlining inventory management. However, Regular Salesforce, while offering some inventory management capabilities, may lack the same level of tailoring for retail and CPG needs.

Trade Promotion Management

Consumer Goods Cloud facilitates the planning, execution, and monitoring of promotional activities, offering specialized trade promotion management features. Regular Salesforce may lack inherent support for such specialized retail promotional activities.

Specialized Retail Analytics

Consumer Goods Cloud provides pre-built dashboards and analytics tools tailored for the CPG and retail industry, offering insights into metrics like out-of-stock rates and planogram compliance. Regular Salesforce may not offer standard analytics specifically tailored to retail-specific metrics.

Retailer-Specific Marketing Campaigns

Consumer Goods Cloud allows initiating retailer-specific marketing campaigns based on in-store conditions or behavior, offering seamless integration with retail execution and planning. Regular Salesforce, while capable of managing marketing campaigns, may lack straightforward integration with retail-specific processes.

Conclusion 

In conclusion, the comparison of Salesforce Consumer Goods Cloud and Regular Salesforce in sales automation reveals the specialized advantages that Consumer Goods Cloud offers for the consumer goods industry. From tailored account planning to advanced digital merchandising and automated inventory reordering, the features of Salesforce Consumer Goods Cloud provide a comprehensive solution tailored to the unique needs of retail businesses.

For businesses looking to leverage the full potential of Salesforce Consumer Goods Cloud, partnering with a certified consultant like Manras can make all the difference. With our expertise and experience in implementing Salesforce solutions, we can provide invaluable guidance and support to ensure a seamless transition and maximize the benefits of Consumer Goods Cloud for your business.