- - • Barbie rises to number three in toy Brand ranking, defying industry slump - • A decade on top: LEGO's building blocks for brand value - • Japanese toy brands are among the fastest risers in latest ranking - - - Barbie's brand value has risen slightly to USD720.8 million, according to new data from Brand Finance, the world's leading brand valuation consultancy. The iconic doll brand has also seen a slight uptick in its brand strength index (BSI) score to 88/100, now commanding a...

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