College football fandom is thirsty work. That's why Coca-Cola® Zero Sugar is launching a nationwide search this month for the “Best Fan Ever,” culminating with the first-ever “FIL” deal – fan-image-likeness deal – Coke's fan-centric spin on NIL (name, image and likeness) deals that compensate collegiate student athletes for their role in marketing and promotional campaigns. Coke Zero Sugar ambassadors will travel to six high-profile college football games on a scouting mission to find th...
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