Retail training for store associates is failing.

Sales associates are on the frontline of a retailer’s mission, interacting with customers every day, curating a brand experience, and physically making sales. For customers, they are the face of a brand. But still, 40% of frontline employees are trained only once a year or less. 

“The only thing worse than training employees and losing them is to not train them and keep them” as Henry Ford, the founder of Ford Motor Company, allegedly said.