Amazon is an ecommerce platform and the trend of online shopping is becoming increasingly popular during the last few years. During this, some problems are also being faced. This includes fake products or missing products. To overcome this problem, Amazon has announced Anti-Counterfeiting Exchange (ACX).

It is an industry partnership and with the help of this, the label will be applied by the retail store, after which it can also be tracked. In such a situation, it will also be easy to track the fake product. Let us tell that the number of fake and duplicate goods is increasing all over the world and the companies selling genuine products are facing huge losses.

How Amazon and ACX will help

ACX is a private sector company and Amazon has prepared this agreement for safe online shopping. It has just been launched for America only. Along with this, many private sector companies will continuously share information about this, so that fake goods can be easily tracked.

Most users participating in ACX will make their own personal decisions. They will be able to decide for themselves how the information will be used in the AC. In fact, most people in the industry and big companies want the sale of fake and duplicate goods to be banned. Actually, the buyer also has the right that the goods for which he is paying, he should get the genuine one.

Amazon has sent invites to retailers and service providers with marketplaces. They have been asked to join this program of ACX and help stop fake and duplicate products.