How to Measure and Boost Search Engine Visibility Experiencing a drop in search engine visibility can be a major setback for businesses. But understanding the cause and taking action can help your business reclaim its position on SERPs and get more traffic and leads. Several factors contribute to your SEO Visibility score. Here are some tips that can help you increase it:  Keyword Research A measure of search engine visibility shows you how many hits your website receives from Google’s organic results. It’s a good way to understand your SEO strategy and whether it’s doing what you want. Depending on…