Hello Shopify Friends, 

We are here again with another Shopify tutorial for you regarding Shopify Analytics tools. 

Let us get straight to the point.

We agree, but reliable data is crucial to make smart choices for store design, marketing analysis, and revenue goals. Only reliable data can lead to good decisions. Shopify store owners must use Shopify Analytics and other analytics tools to get valuable insights and guarantee the success of their business.

What Does Analytics in Shopify Do?

Shopify Analytics is an exceptional built-in tracker for analytics in Shopify that can help you watch your store’s performance using the invaluable Shopify store data. This reliable data provides you with detailed metrics such as the total store sessions, sales, returning customers, and average order value. 

With this insightful information at your fingertips, you can make informed decisions about your store’s marketing and promotional strategies, ensuring that your business remains competitive in today’s fast-paced e-commerce landscape.

Analytics in Shopify also allows its users to take snapshots of its high-level metrics on the Shopify Analytics Dashboard, and with the help of these metrics, Shopify admins can monitor their visitors’ behavior and interaction with their Shopify store.

Here is a list of the most-viewed metrics on the Shopify analytics dashboard:

• Total Sales: It is the metric showing the total revenue of your Shopify store has achieved over a specific period of time.
• Online Store Sessions: A metric calculates the total number of customers that have visited (including repeat visits) your Shopify store within a specific date range.

• Returning Customer Rate: A percentage metric that shows the percentage of customers who have made a purchase from your Shopify store more than once.

• Conversion Rates: A metric that monitors the number of customer visits that encouraged them to convert and purchase.

• Average Order Value: A metric that is calculated by

How to Use Analytics in Shopify?

As we discussed earlier, Analytics in Shopify monitors all your business activities and displays all the data and reports in the Shopify Analytics dashboard. 

The Shopify Analytics dashboard displays all the data regarding the metrics we discussed above. (total sales, conversion rates, store sessions, etc.)

Step 1 –

Go to Shopify Admin > Analytics. 

A page with all the metrics will appear on your screen.

Step 2 –

Select the from and to dates on which you want to compare the metrics.

After applying the compare dates, you will be provided with all the comparing data of all the metrics on your Shopify analytics dashboard.

Wrapping Up

That was unbelievingly easy. Phew!

Give a pat on your back. You learned something new.

By the end of this Shopify tutorial, you must have concluded what Analytics in Shopify can do for you and how it can help take important business decisions for your Shopify stores. The Shopify Analytics dashboard covers all the data and reports that are very important for Shopify admins.

Honestly, there are a lot more non-technical things to learn in Shopify, and we are trying to cover that all up for you, but if you are stuck somewhere, then consult a Shopify development agency ASAP.

Happy Monitoring!

The post What is Analytics in Shopify? appeared first on MageComp Magento Blog.