With evolving technologies, algorithm updates, and tools, keeping up with current Digital Marketing trends can be overwhelming. You can increase visibility and organic traffic through SEO. Build a brand with just your social media presence. Sell more with a well-managed PPC campaign. As a top digital marketing company in Kerala, India we at Crantia develop and strategize digital marketing strategies based on the current market scenario incorporating new technologies. Some of the latest digital marketing aspects to consider in 2023 are

1. Data Collection

As per Digital Marketing Trends in India, going into 2023, businesses are expected to be more proactive in gathering data through different practices. Forms are one way to find out information about your customers that could support your sales funnel or even influence your next business decision. Even the most basic forms gather valuable information that can help you turn browsers into buyers.

2. Google Verified Listings for Local SEO

For businesses that operate on a local level, such as a Digital marketing company in Trivandrum, or Digital marketing in Kerala, your Google My Business listing provides valuable information and helps establish your geographical location.

Having a geographically-defined service area with Google My Business listing aids in showing up for “near me” searches. It also lets customers learn more about your business within Google Search results. At a glance your potential customer can see your open hours, address, and star rating left by other users.

In order to make sure the information displayed is correct, you should verify your Google business listing and keep information up to date. The benefits of verifying your business are:

• You can manage your business information in Search, Maps, and other Google properties.
• Verified businesses are considered more trustworthy and reputable than unverified competitors.
• When you verify your business, you’re preventing fraud in the event that someone else tries to act as the owner and claims your listing as theirs.

3. Voice Search

Voice-activated digital assistants continue to be huge sellers, and let’s be realistic – some households talk to Alexa, Siri, or Cortana more than they speak to family members. The popularity of voice search both at home and on our phones has led to one of the most significant shifts in using keywords. As time passes, voice search keeps growing and evolving as a trend – where is voice search technology currently?

There are various technologies capable of receiving and interpreting spoken commands, and each uses search engines as its knowledge base.

At first glance, it may seem like there’s no difference between smart assistants on smartphones versus smart speakers, but one look at how they are used, and the nuances become clear as day.

4. Visual Search

Instead of typing a description into Google, users can now upload an image and get information about an item just from a picture. If they’re uploading a plant photo, the search returns species information, while a landmark image will return historical data. When a user searches for a product, it returns similar products and where to buy them. Google Lens, Pinterest Lens, and related search tools turn a user’s camera into a search bar.

How can your business leverage visual search? You can Add high-quality images tagged with descriptive keywords, introduce an image search into your online inventory, and (if your target market uses Pinterest), consider advertising on this platform. Brands that advertise with them get the benefit of boosted search results.

Additionally consider the following:

• Having an image sitemap will increase the likelihood of your images being discovered by search engines
• Use descriptive file names for images before uploading them to your website
• Add alternative text to all images aka “Alt tags”

5. Online Reviews

Online reviews can make or break your business’s ability to attract new customers or clients. While any company can talk up its products or services, other consumers can provide real, unbiased reviews. Having many reviews from verified sources can make your business stand out from the competition and start building trust before they even click on your website.

6. Automated & Smart Bidding in Google Ads

To get the best possible results from a Google Ads campaign, Ads specialists analyze every piece of data and continuously tweak and adjust keywords, bids, and ad phrasing. While this obsessive attention to detail gets results, it’s exhausting. A business owner trying to run a campaign may become completely overwhelmed and end up failing.

Enter automated bidding strategies. These allow Google to use machine learning to analyze the tremendous amount of data it has on its users to adjust your bids in real-time. Ads specialists can embrace automated strategies while still being in complete control. Automated bidding isn’t anything new – Smart Bidding made its debut in 2016 – but most business owners aren’t aware of what it is or what it does.

7. Real-Time Messaging Platforms

Real-time messaging platforms have become a great way to reach customers efficiently. In the age of instant gratification, you need to do everything you can to provide prospects with as much information as possible – else risk losing them to a competitor. Expect to see more of these platforms pop up as businesses look to engage and provide better customer interactions.

8. Google Analytics 4

Google announced that in 2023, the well-acquainted Universal Analytics platform will be deemed a legacy tool. Don’t fret! Google Analytics 4, or GA4, is a new and improved version of the beloved UA – with a few more bells and whistles.

In GA4 you have the option to link to Google Merchant Center, Google Optimize, and BigQuery natively and for free! You can also add your custom reports to the navigation menu, making it easier to access the same view. You’ll also have access to anomaly detection, predictive analytics, deeper attribution models, and more.

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