Dubai-based technology investment company Astra Tech, backed by Abu Dhabi AI company G42, has partnered with Alibaba’s payment platform Ant Group to enable tourists in the United Arab Emirates to pay for goods and services using their home e-wallets.
The new service will help to avoid the hassle of currency conversion, integrating the Alipay cross-border payment platform with Astra Tech’s PayBy merchant network.
When the system goes live later this month, over 1.4 billion wallet users will be able to make seamless transactions in their home currencies in 3,000 retail establishments and make speedy payments for trips in Abu Dhabi’s fleet of 7,000 taxis.
“Our milestone collaboration with Alipay aligns perfectly with the UAE’s commitment to enhancing the payment ecosystem and fostering a commerce-friendly environment,” explained Abdallah Abu Sheikh, co-founder of Astra Tech and chief executive of Botim.
The new service will primarily cater to tourists from China, South Korea, the Philippines, Thailand, Malaysia, Singapore and Italy. However, anyone who signs up for an Alipay, MPay, Kakao Pay, GCash, TrueMoney, and Tinaba e-wallet can enjoy the service.
The Astra Tech and Ant Group partnership will facilitate speedy settlement processes and smooth mobile-based transactions through Alipay in physical and online settings. Meanwhile, both Alipay and PayBy plan to expand the service to further boost spending from Asian and European visitors.
Also Read: A Guide To Digital Payment Methods In The Middle East
“Our alliance with Astra Tech not only opens the doors to a seamless and integrated digital payment experience at physical stores in the Middle East, but also propels us towards a new era of strategic collaboration,” said Guoming Cheng, Ant Group’s general manager of Europe and the Middle East.
The UAE is the Middle East’s second-largest economy and has begun investing heavily to expand its tourism sector. In May, Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, announced that tourism sector spending had risen 70% to Dh121 billion ($33 billion) in 2022 — the highest in the region.
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