The initial phase of the lockdown for the wellness and fitness technology in 2020 was slow, owing to the brainstorming delight. Numerous startups started partnering with IT companies to seek consultation regarding their business in the niche. During this time, the onus was on Google Meet and Zoom for serving the online needs of consumers ranging from education to workout and wellness.

Our NHS People announced the launch of a website and app for users to access information and support for wellbeing, including bereavement care, coaching, and financial help. Users can also access webinars from the website and Apps, given the Covid-19 response.

Current Trends for Developing a Wellness App:

For wellness enthusiasts, it won’t be an exaggeration to say that they prefer privacy over their conditions. As a result, teleconsultation apps with psychiatrists and therapists have created quite a demand. Besides this, the wellness and fitness technology in 2020 has observed that entrepreneurs prefer to develop a wellness app that acts as a journal to their feelings/emotions.

The news regarding the fatality of COVID-19 started making rounds in the print and digital media. As a result, users started zooming in their focus on their health and wellness. This was the time when businessmen, who proved themselves to be forerunners in the wellness and fitness technology in 2020, started getting their digital products in the app store and Google store.

British psychotherapist John Halker and marketer Peter Grange released Better, a Mental Health app on the app store and Google Play store for users to seek a deep understanding of their emotions and discover mindfulness.

Currents Trends for Developing a Mental Health App: There are a number of mental health apps and meditation apps on the app store and Google Playstore. This portends that users of today need more than just meditation. They seek a bundle of features to achieve mindfulness. As a result, features such as audio-based meditations, visual stories, feel-good games, streaks, and such interactive modules have been a part of the mental health app lately.

What about the already existing apps that did fair in wellness and fitness technology in 2020 and even before the signs of coronavirus? Well, they just started marketing fiercely about their apps and websites. In addition, numerous fitness and wellness campaigns were launched by established brands for survival against the launch of fitness apps by startups.

HealthifyMe introduced the launch of HealthifyStudio, a virtual fitness centre that can be accessed through the app or a website that brings together leading trainers from across the world to offer different workout experiences–Zumba, Ashtanga Yoga, Dance Fitness, and Strength & Conditioning.

Current Trends for Developing a Fitness App: It has been established that the AI is a touchpoint when it comes to launching the application under any niche. While there is a repository of various types of workouts and trainers, users don’t wish to scroll through endlessly to find the workout that resonates with them. As a result, incorporation of artificial intelligence in the fitness app is a stepping stone to establish your brand in the wellness and fitness industry in 2021 and beyond.

By July, users were already acknowledging the fitness and wellness apps and were responding well. As a result, the non-profit organizations, hospitals, and clinics began seeking assistance from fitness apps and websites to keep tabs on the health of their patients. In a way, these apps were being further promoted by these institutions.

Froedtert and Medical College of Wisconsin Health Network recorded an increase in depression screening among patients and announced the incorporation of SilverCloud’s digital health app in the therapy to be able to monitor the patients’ mental health in a better manner.

Current Trends for Developing an Emotion Tracking App: At TRooTech, we have developed journal-based emotion tracking apps as well as option-based mood tracking apps. In our experience of the users’ interaction with these apps, we have found that convenience is #1 feature in these apps. The ease to add their current moods and feelings make it easier for users to add them in the app. Hence, the extraction of their mood data from their speech, camera, and chats with other users can prove to be a disruption in the wellness and fitness technology in 2020 and the future.

It all started with the launch of the contact-tracking applications. However, by the time August approached, users were quite accommodated with the symptoms and signs of COVID-19. As a result, the wellness and fitness technology in 2020 witnessed a shift from COVID-19 based apps towards wellness apps.

Froedtert and Medical College of Wisconsin Health Network recorded an increase in depression screening among patients and announced the incorporation of SilverCloud’s digital health app in the therapy to be able to monitor the patients’ mental health in a better manner.

Currents Trends for Developing a Mental Health Support App: Recently, there has been a lot of damage to the mindfulness of people, which has spiked up the demand for mental health support applications. Given the increasing number of downloads of mental health support apps, on-demand psychiatrists have been enrolling themselves to such applications. Besides this, 24X7 availability of support is one of the prominent features for mental health support apps.

Wearable was once a new technology. Experts predicted that the popularity of the wearable apps in the fitness industry would increase in 2020. However, they underestimated the popularity rate. Suddenly in 2020, most of the users wanted to know their fitness levels through several health metrics, which lead to the advancements in the fitness applications.

Fitbit announced the launch of premium features for its fitness programs, which are available on the Fitbit app. The premium feature is inclusive of sleep tracking, audio relaxation tools, and similar insights can be obtained. Besides these, the premium users will have access to challenges and gamification to keep the users motivated about their fitness.

Currents Trends for Developing a Fitness App: Recent times have witnessed an acceleration in the number of fitness apps. However, the trend that has been picking up is the inclusion of wearable technology. It has become easier for users to adapt to the new lifestyle using the wearable. As a result, the demand for developing a wearable app that facilitates the fitness features have increased.

From Google Meet to TV, the online fitness industry has come a long way in 2020. Businessmen left no stones unturned when it came to integrating innovation in the health and fitness industry. By the end of September, once the advanced features for the fitness industry were all over the place, businessmen considered the multiplication of the platform and channels to boost their presence.

Recently, the exercise app, Fiit announced the launch of its exercises on Sky Q, which has become the first-ever fitness streaming partner. Given the ease that TV offers to users, this step is anticipated to be a revolution to the fitness industry.

Current Trends for Developing Online Workout Apps: In the world where on-demand services have leapt way further within a short period of time, there has been a change in the behavior of users. As a result, the demand for online workout apps has been increasing. The current trend is to adopt the best of the technologies, including IoT, artificial intelligence, and augmented reality to offer a real-virtual experience to users.

Talks of COVID-19 vaccine brought about a lot of positivity. In addition, the restrictions and lockdown imposed in various parts of the world were almost negligible. As a result, gyms and fitness centres reopened for users. However, discounted subscription plans and the ease of home-based workout and wellness programs kept a majority of users away from the physical fitness centres. Businessmen could smell success through their apps already.

BoxFit recently announced that it has introduced ‘BoxFit At Home’ app with HD video streaming features, engaging on-demand workout content, personalized live classes, and more through its video-based workout application.

Current Trends for Developing Video-based Workout Apps:When the lockdown was in its initial phase, several fitness centres entered the digital space through the video-conferencing apps and websites. However, there were many limitations with the conferencing apps. As a result, numerous fitness centres started scrambling towards the video-based apps that support recorded videos as well as live videos.