Jobs in the Social Media Marketing environment are changing. Social media marketing is broadening the number of alternatives accessible to businesses looking to raise brand awareness and build a pipeline of prospective clients. It’s a fast-paced environment that offers numerous opportunities for discerning job searchers with a solid drive to succeed. Are you interested in earning $1.5 million a year by just unboxing new products on YouTube? Consider earning more than $80,000 annually by approving social media posts.

          Since the emergence of social media, the world has altered dramatically. Facebook and Twitter have become sites for people to ‘congregate.’ On the other hand, Instagram and Pinterest are virtual shopping malls. Apart from communicating with family and friends, these platforms have evolved into places to find work and make money. Indeed, a range of jobs are now available that did not exist ten years ago!

Do you believe yourself to be a social media expert? If you give these high-paying careers a shot, you might find yourself in a position unlike any other.

What is Social Media Marketing?

          Social media marketing is the practice of interacting with your audience using social media platforms to promote your brand, improve sales, and drive website traffic. It includes creating visually engaging content for your social media pages, listening to and communicating with your followers, assessing your outcomes, and conducting social media ads. Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the most popular social media platforms.

          Additionally, a range of social media management solutions is available to assist organizations in making the most of the sites mentioned above. For instance, Buffer is a social media management application that can assist you in achieving success with social media marketing. We want to guide you in achieving success, whether you’re establishing a brand or growing your business.

What Is Social Media Marketing (SMM) and How Is It Conducted?

The way we function as a society, mainly how we communicate with one another, has shifted due to social media. Businesses saw the rise of Facebook, Twitter, and Instagram. They began using social media marketing to promote their interests on these channels. It is because these websites can influence customer behavior.

Jobs in social media marketing can use different techniques and strategies to promote content and encourage social media users to connect. Advertisers can focus their messages on the issues that consumers’ most likely to respond to using various social media sites. 

According to Buffer, social media marketing is built on five pillars: 

The planning process entails establishing objectives, selecting social media sites, and determining the type of material to post.

Businesses should plan and publish their content (for example, will there be videos?). Photos? How many pages do you have in your script?) and select the date it will be available on the platform.

Monitoring and Engagement: Keeping an eye on what users, customers, and others say about posts, brands, and other corporate assets. In this instance, it may be essential to utilize a social media interaction tool.

Analytics and reporting: Understanding the reach of your postings is a vital aspect of social media, which is why engagement and reach metrics are critical.

Advertising: Using social media advertisements to market and create a brand is an effective tactic. 

1. Influencer on Social Media

          The term ‘influencer’ can apply to various things. Still, it most commonly refers to someone who a) has a sizable online following and b) is so linked to their audience that they have a significant influence over what people buy. To establish oneself as a successful social media influencer, you must first develop an online presence. Additionally, you will require the following abilities:

• acquaintance with a particular platform (i.e., Instagram, YouTube, Facebook, Twitter)
• uniqueness in the creation of content (i.e., video, stories, etc.)
• capacity for interpersonal interaction (for keeping relationships with other Influencers, audiences, and clients)

Salary Range: Becoming an influencer is a beautiful way to kick-start a career in social media. Your annual salary could range between $35,000 and $50,000, based on your clients, knowledge, and degree of talent.

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2. Marketing Consultant

Do you wish to improve your performance? A marketing consultant may work for a consulting firm or individually. Their primary role requires them to provide expert advice on marketing trends, platforms, and promotions. As such, they must be knowledgeable about social media.

Are you interested in assisting businesses in achieving their objectives through Facebook or Instagram marketing projects? It may be the appropriate position for you. Along with knowledge of social media, a marketing consultant should possess the following abilities:

• Conduct research on the industries, markets, and trends affecting your clients, for example.
• provide precise data and guidance to assist in the development of well-informed marketing strategies
• assist in the development of new products or services
• assist in the development of new products or services

Salary Range: Because you’re no longer primarily responsible for creating posts or skimming through News Feeds, your average salary increases to $57,000. If you work your way up to marketing director or manager jobs, your annual salary might surpass $150,000. Sweet!

3. Director of Marketing and Communications

          If you’ve already held positions such as social media specialist or digital marketer, this could be your next move. Consider this position a cross between that of a marketing consultant and that of a community manager. You may even be involved in SEO, website design, or email marketing at some organizations. If you want to work as a marketing communications director, you should first acquire the following skills:

• the capability of collaborating successfully with other organizations
• supervising the analysis and examination of market data
• develop and implement market-share-expanding strategies
• develop and implement market-share-expanding strategies

Salary Range: Because you’ll be responsible for both innovative and classic marketing strategies, you’ll require excellent communication and analytical skills. The remuneration is competitive, with a mean of $76,000 and a maximum of $140,000 for those with more experience.

4. Social Media Strategist

          This expert, frequently referred to as a social media specialist, is responsible for monitoring social media trends and advising businesses on incorporating them into their business plans. Because of the dynamic nature of the Web, make no rush decision. Typically, this requires at least a year of experience. Additionally, this position would require familiarity with analytics and algorithm operations.

Unlike influencers, strategists must be knowledgeable about a variety of social media channels, not just one. Among the tasks you’d complete are the following:

• Creating social media strategy for a variety of different online platforms
• Promotions and audience engagement are critical components of my profession.
• Collaboration with other subject matter experts on social media posts (i.e., copywriters)
• implementing and analyzing data to ascertain a campaign’s effectiveness

Salary Range: A social media strategist can expect to make an average of $50,000 per year. However, it may increase to roughly $79,000 for tenured or expert agents, particularly management roles. That’s not bad for staying up late researching hot issues.

5. Community Manager

          It’s challenging to establish a brand on the internet. That is why individuals who are adept at social media have an edge, even more so if they have amassed a sizable and loyal following over time. It seems like your cup of tea, apply for a community manager position with a brand or company that matters to you. In essence, you take on the role of the company’s public face, overseeing everything from social media marketing to content creation, public relations, and even customer service.

Therefore, to increase your chances of success in this new career, don’t forget to brush up on the following additional skills:

• produce sound ideas for the future of the organization or brand
• respond to comments from consumers, clients, partners, and the media
• plan communal gatherings or events
• construct corporate blogs, newsletters, and other communication vehicles

Salary Range: The typical income for this job is $48,000, depending on experience. Depending on where you work, you may earn $73,000. Because this profession provides a high level of job satisfaction, it is unquestionably a realistic alternative to pursue.

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6. Communication’s Vice President

          Are you willing to take on the role of a top gun? As vice president of communications, you’re undoubtedly honing your social media skills. You’ll rub elbows with not only online influencers but also members of the press. You will be responsible for managing, enhancing, promoting, and protecting a company’s reputation. As a community manager, you are the face of the brand you represent (but with greater responsibilities).

As a result, you should anticipate the following duties:

• report directly to the company’s president
• develop and support pertinent non-profit projects
• establishing, integrating, and implementing a variety of public relations operations to assist the organization in its growth
• amplify the brand’s or enterprise’s visibility and support
• Employees must be developed and coached.

Salary Range: With a median income of $126,000, this occupation ranks first among high-paying social media careers in 2016. Have you been employed for more than five years? Your annual salary as a result of your skills might exceed $223,000 per year. It’s not that bad.

7. Expert in Search Engine Optimization (SEO)

          Every business desires a high ranking in organic search results to attract organic traffic to their website. Social media and SEO are intricately interwoven. A rare candidate can successfully combine the two without resorting to shortcuts that could penalize a firm. The analysis is critical for SEO specialists, as they must sift through massive volumes of data to identify crucial ranking factors. While SEO professionals are frequently recruited, they are also an integral part of any marketing team, regardless of size.

Salary Range: $30,000 – $100,000+

8. Social Media Director

          Directors are accountable for all aspects of social and digital marketing. They must stay current on the shifting landscape to focus campaigns on the platforms that deliver the best results for the company. Directors are frequently found in the marketing departments of more prominent organizations across a variety of industries, including personal and public brands, as well as government bodies.

Salary Range: $40,000 – $85,000+

To Conclude

          The 2019 outbreak has wreaked devastation on people’s lives worldwide. People are more engaging on social media than in their personal lives; thus, learning these top eight social media marketing jobs is crucial. If you’ve already mastered these abilities, you’ve almost probably earned a sizable sum of money while remaining at home. You should spend time learning these very easy-to-learn jobs in social media marketing, so just like any other businessman, you could also be successful in finding your own way to success at home. grab the opportunity and just choose what jobs in social media marketing suit your expertise.

Additionally, Softvire Australia also offers a range of crucial solutions to help you be more efficient in your social media marketing work, such as security and usability.

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