As well as the new combination of both shows, NAMA has also included a dedicated space for Coffee Roasting Companies to display their goods. The trade show will provide them with an opportunity to showcase their products to others within the vending and convenience service industries.

“In previous years, coffee Roasting Companies were welcome to exhibit on the CTW show floor. Roaster Row is the first time exhibit space is dedicated for roasters as a one-stop-shop for potential clients at a discounted rate,” said NAMA Executive Vice President, Eric Dell. “With navigating pandemic recovery, we wanted to create an opportunity to empower small business roasters who are looking to break into or expand their convenience services and office coffee service (OCS) channels.”

Unsurprisingly, similar trade shows have brought in specific areas for coffee roasting companies to showcase their products. For example, the Specialty Coffee Association introduced the Roaster Village at its annual North America Expo in 2017. The Roaster Village will also be returning to their 2021 show.

“The NAMA Show and Coffee Tea and Water are constantly evolving to meet attendees’ needs and provide opportunities for collaboration on the show floor,” said Dell. “We’re confident Roaster Row will provide immense value for roasters and if it’s as well-received as we expect, it will remain an exhibitor opportunity at future shows.”

Many believe this is a great opportunity for roasting companies overall. “Thousands of office coffee services (OCS) operators and buyers are registered to attend and are seeking the next best brew,” said Karalynn McDermott, NAMA board member. “Roaster Row offers suppliers the opportunity to grow their businesses as Americans get back to the office.”

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