Just like carpenters rely on wood, saws, and hammers, and electricians have their wires, cables, switches, and outlets, Google Ads professionals have their own set of essential tools. While they may not involve physical tools like hammers or wrenches, these tools are crucial for working efficiently and effectively.
In the world of Google Ads freelancers, the primary tool is a computer, but that’s just the beginning. To excel in this field, you need the right software and resources that enable you to work smarter and faster. To help you in your journey, we have compiled a comprehensive list of the best Google Ads tools for 2023. These tools have been tested and proven, offering you an easier workday, visually appealing reporting, and a wealth of knowledge.
KEYWORD TOOLS
Google Ad Keyword Tools tools provide valuable insights into search trends, keyword competition, and user behavior, allowing marketers to create targeted and impactful ad copy.
1. Google’s Keyword Planner – Pricing: Free
Google’s Keyword Planner is a powerful tool that enables Google Ads and SEO professionals to conduct thorough keyword research. It serves as a central hub for Google’s vast data, making it an essential starting point for discovering relevant keywords. With the Keyword Planner, marketers can explore keyword ideas, get insights on search volume and competition, and identify new opportunities to optimize their ad campaigns. It is available for free to anyone with a Google Ads account.
2. Google Trends – Pricing: Free
Google Trends provides valuable insights into keyword popularity and search volume over time. This free tool allows marketers to analyze trends and compare the interest levels of different keywords. By understanding the rise and fall of search trends, marketers can make informed decisions about which keywords to focus on and align their ad campaigns with current market interests.
3. Google Suggest – Pricing: Free
Google Suggest, also known as Predictive Search, is a feature embedded within Google’s search engine. While not a standalone tool, it plays a crucial role in keyword research by offering real-time suggestions as users type their queries into the search bar. Marketers can leverage Google Suggest to identify popular search queries and gain insights into how users phrase their searches. It provides a starting point for keyword exploration and content optimization.
4. Answer the Public – Pricing: Free + paid plans starting at $79/month
Answer the Public is a comprehensive keyword research tool that focuses on generating question-based keywords. It analyzes the questions people ask related to a specific industry or topic and provides a list of relevant keywords. By understanding the queries people have, marketers can craft ad copy and content that directly addresses their audience’s needs. While a limited number of free searches are available each month, various paid plans offer additional features and data for in-depth keyword research.
5. Semrush – Pricing: Starts at $119.95/month
Semrush is a highly comprehensive marketing toolkit that includes a robust keyword research tool. It provides more than just a list of relevant keywords. Semrush offers insights into keyword competitiveness, search volume, and related keywords. Additionally, it facilitates competitor research, PPC campaign analysis, and content marketing optimization. Semrush has evolved into an all-in-one platform that caters to various aspects of digital marketing. It offers a free 7-day trial, too.
6. Ahrefs – Pricing: Starts at $99/month
Ahrefs is a powerful SEO and keyword research tool that offers a comprehensive overview of keyword competition. It provides valuable insights into search volume, keyword difficulty, and related keywords. Marketers can track their rankings, analyze backlinks, and conduct competitor research to gain a competitive edge. Although it doesn’t provide a free trial, Ahrefs Webmaster Tools offers free features for smaller websites. The keyword Chrome extension simplifies the process of finding keywords while browsing the web.
7. Spyfu – Pricing: Starts at $16/month
Spyfu is a PPC research tool that allows marketers to gain valuable insights into their competitors’ bidding keywords, ad copy, and performance metrics. It provides a comprehensive view of competitors’ advertising strategies, allowing marketers to make informed decisions to improve their own campaigns. Spyfu offers three pricing tiers, starting at $16/month for annual payments and $39/month for monthly payments. The highest-priced plan provides additional features and data for advanced PPC analysis.
DATA ANALYTICS AND REPORTING TOOLS
Indulge yourself in the realm of data analytics and reporting tools, where innovation and ingenuity collide to revolutionize your analytics dashboard. Prepare to embark on a journey towards unparalleled insights and mesmerizing reports, meticulously crafted to suit your unique needs. Let us delve into the depths of these remarkable tools, each offering a distinctive blend of features and capabilities:
1. Google Analytics – Price: Free
Embrace the omnipotence of Google Analytics, an unrivaled titan in the realm of digital marketing. This free, industry-leading web analytics service opens the gateway to a trove of insights. Immerse yourself in a world of data, where you can meticulously track the performance of your ads, measure conversion rates, and uncover profound audience insights. Google Analytics empowers you to optimize your PPC campaigns, guiding you towards unprecedented success.
2. Google Sheets – Price: Free
Enter the Google Sheets, a dynamic and versatile tool that fuels the analytical fervor of PPC marketers. Unleash the power of this cloud-based spreadsheet software to meticulously track, analyze, and report on your campaigns. With a plethora of functions and formulas at your disposal, you can elegantly organize data, perform complex calculations, and create captivating visualizations. Collaborate seamlessly with teammates, and revel in the efficiency and accessibility that Google Sheets offers.
3. Google Data Studio – Price: Free
Prepare to be captivated by the artistic prowess of Google Data Studio. This exquisite reporting tool empowers PPC marketers to transform raw data into visual masterpieces. Seamlessly connect to multiple data sources, including Google Analytics, Google Sheets, Google Ads, and more, and let the creative spirit within you unleash. Craft captivating dashboards adorned with interactive charts, graphs, and other visual delights. With real-time data at your fingertips, uncover actionable insights that propel your campaigns to unprecedented heights.
4. Swydo – Price: $39/mo
Prepare to be enchanted by the sheer versatility of Swydo. This comprehensive reporting tool emerges as a magician’s wand, conjuring awe-inspiring visualizations and analyses from an array of data sources. Whether it’s Google, Bing Ads, LinkedIn Ads, Twitter Ads, or others, Swydo weaves an intricate tapestry of insights. With its automated report generator, you can effortlessly capture the essence of your campaigns while saving precious time. Unlock the true potential of your data with Swydo’s array of features, including data-driven recommendations and client management tools.
5. AdStage (now TapClicks) – Price: Enterprise
Immerse yourself in a unified environment where Google Ads, Microsoft Advertising, and Facebook Ads harmoniously coexist. Track, analyze, and report the grandeur of your campaigns with ease. Benefit from AdStage’s comprehensive suite of features, empowering you to optimize campaign performance, engage in A/B testing, and unlock advanced analytics. Let AdStage become your guiding star as you navigate the ever-evolving landscape of PPC advertising.
6. Supermetrics – Price: Starts at $39/mo
Unleash the true potential of data integration with Supermetrics, the paragon of efficiency. This powerful tool allows you to effortlessly pull data from a multitude of sources, including BI tools, spreadsheets, and platforms such as Google Discovery Ads. Seamlessly amalgamate disparate data into comprehensive reports that offer unparalleled insights. With its array of pricing plans, Supermetrics caters to your specific needs, ensuring that Google Sheets, Data Studio, and other platforms become the springboard for your reporting triumphs.
CAMPAIGN OPTIMIZATION TOOLS
Unleash the full potential of your ad campaigns with an arsenal of remarkable campaign optimization tools. These tools are designed to elevate your campaigns to new heights, helping you fine-tune every aspect for maximum impact. Let’s dive into the realm of these extraordinary tools and discover how they can transform your advertising endeavors:
1. Google Ads Editor – Pricing: Free
The Google Ads Editor is a game-changer for PPC marketers. This free tool empowers you to efficiently manage your campaigns by making bulk changes and edits with ease. Whether you need to adjust bids, optimize keywords, or fine-tune ad copy, the Google Ads Editor provides a seamless interface that enables you to maximize the potential of your campaigns.
2. Google Ads Scripts – Pricing: Free
Unlock the true potential of automation with Google Ads Scripts. These versatile snippets of code act as your secret weapon, allowing you to automate manual tasks and save precious time. From bid adjustments to customized reporting, Google Ads Scripts offer a treasure trove of possibilities. The best part is that you don’t need to be a coding expert to leverage their power. These scripts are accessible to all PPC marketers, enabling you to streamline your campaign management effortlessly.
3. Google Ads Preview Tool – Pricing: Free
Step into the world of precision with the Google Ads Preview Tool. This free tool provides a sneak peek into how your ads will appear on various devices—desktops, mobiles, and tablets—ensuring they are optimized for each platform. Before going live, gain confidence in your ad’s visual presentation and ensure its seamless integration across different devices. By previewing your ads across various platforms, you can ensure they are optimized for each device, guaranteeing a seamless user experience. Gain confidence in your ad’s visual presentation before going live, and make necessary adjustments to maximize its impact.
4. Adzooma – Pricing: Free + Paid plans starting at $99/mo
Discover the ultimate ad optimization tool with Adzooma. This powerful platform supports Google Ads, Facebook Ads, and Microsoft Ads (Bing), enabling you to enhance the performance of your ads across multiple channels. Adzooma offers a free version for you to test its capabilities, and if you decide to upgrade to a paid plan starting at $99/month, you’ll unlock a plethora of features, including automation templates, listings and reviews management, and data-driven insights. Take advantage of Adzooma’s advanced optimization potential to propel your ads to new heights.
5. PPC Protect (now Lunio) – Pricing: $499/mo
Safeguard your ad campaigns from fraudulent activities with PPC Protect. This formidable fraud protection tool detects hackers and shields your ad accounts, ensuring your budget is protected. With its advanced features, PPC Protect offers peace of mind and empowers you to focus on driving genuine results and conversions.
6. Cheq – Pricing: Enterprise
Designed specifically for the advertising landscape, Cheq provides comprehensive fraud protection, ensuring the integrity of your ads. With its user-friendly interface and a particular focus on eCommerce brands, Cheq empowers you to elevate your campaign’s integrity, maximize your ROI, and allocate your budget to genuine interactions.
7. ClickGUARD – Pricing: $56/mo
Enter the realm of click fraud protection with ClickGUARD. This indispensable tool shields your campaigns from malicious actors, safeguarding your ad spend and preserving the integrity of your data. With pricing starting at $56/month, ClickGUARD offers an affordable and effective solution for protecting your campaigns and ensuring you receive genuine interactions.
8. Madgicx – Pricing: $244/mo
Unlock the power of advanced AI and machine learning with Madgicx, an optimization platform tailored explicitly for eCommerce businesses. This all-in-one tool provides unparalleled optimization capabilities, enabling you to maximize your return on ad spend (ROAS). With pricing based on your actual ad spend, Madgicx offers scalability and flexibility, ensuring you can effectively optimize campaigns across various budget levels.
LANDING PAGE BUILDERS
With the Google Ads Landing Page Experience, you can create landing pages that are closely aligned with your ad content and deliver a consistent user experience. By using this tool, you can leverage Google’s expertise in ad quality and user experience to maximize the effectiveness of your landing pages.
It’s important to explore the capabilities of the Google Ads Landing Page Experience tool and consider it as an option for creating landing pages that are directly integrated with your Google Ads campaigns. This integration can provide better performance insights, seamless tracking, and enhanced optimization opportunities.
1. Unbounce – Pricing: $90/mo
Unleash your creativity with Unbounce, one of the industry’s most renowned landing page builders. This powerful tool offers intuitive creation, customization, and A/B testing of landing pages for your Google Ads campaigns. With its user-friendly interface and “AI page builder,” Unbounce enables you to craft visually stunning landing pages in minutes.
2. ClickFunnels – Pricing: $127/mo
Discover the power of ClickFunnels, a comprehensive funnel builder designed to optimize your sales process. This versatile tool empowers you to create, customize, and optimize sales funnels that guide visitors seamlessly towards conversions. With its intuitive drag-and-drop page builder, It makes it easy to craft engaging landing pages that captivate your audience, with variations based on the number of websites, admins, and domains you wish to connect.
3. Leadpages – Pricing: $37/mo
Embrace the simplicity and effectiveness of Leadpages, a powerful landing page builder that enables you to quickly create, customize, and optimize pages for maximum performance. Equipped with a user-friendly drag-and-drop page builder, Leadpages empowers marketers to effortlessly design captivating landing pages. The platform also offers additional features like a popup creator and an alert bar maker to enhance lead generation and customer conversion.
4. Instapage – Pricing: $199/mo
Step into the realm of premium landing page creation with Instapage. Trusted by marketers worldwide, this sophisticated page builder offers a drag-and-drop interface and innovative “AMP” feature. Instapage enables you to swiftly create landing pages that are optimized for mobile devices, delivering a seamless user experience. With advanced customization options and powerful integrations, Instapage empowers you to drive conversions and achieve exceptional results.
