Email and SMS are the most effective and affordable Marketing channels today. One of the popular software solutions used for this purpose is Sender. However, it isn’t the only option out there. This blog presents some of the best Sender alternatives available in the market. We’ll discuss the features, pros, cons, usability, and pricing of each of them.

Top 9 Sender Alternatives for Email and Text marketing in 2023

Before we get into the detailed description of Sender alternatives, let’s have a comprehensive glance at them. The below-given table will help you make quick comparisons and the right choice for your business.  

1. NotifyVisitors

NotifyVisitors is one of the best Sender alternatives as we offer an omnichannel experience instead of discrete episodes. It encompasses marketing across channels including email, SMS, Whatsapp, and push notifications.  

Our advanced segmentation lets you group your users into different meaningful categories. This way, you can send highly personalized campaigns to every customer. Besides, you can also set triggers to reach them at the right moment. Other than these, we also offer surveys and lead gen forms.

Features:

• Email and Text Marketing
• Push Notifications
• Whatsapp marketing
• Omnichannel experience
• Automated Triggers
• Marketing Segmentation
• Personalization
• Integrations
• Analytic reporting

Pros: 

• You get a demo for free.
• The tool integrates with third-party tools and platforms in a single click.

Cons:

• Our product wouldn’t suit large enterprises. 

Usability: Our software is easy to use and apt for small and medium-sized businesses. 

Pricing: A free plan is offered by us. The price of the paid plans starts at $49 per month. 

2. Avada

Avada is not only an app for email and text marketing but also popup and Whatsapp marketing. This automation platform offers an omnichannel experience through these channels. There are plenty of email and popup templates to choose and customize from. Its built-in reporting helps you measure campaign performances.

Features:

• Marketing automation 
• Email and Text Marketing
• Popup marketing
• Different popup formats
• Whatsapp Popups
• Segmentation
• Mobile-friendly
• A/B Testing
• Analytic Reporting

Pros:

• Its design possibilities are unlimited. 
• With it, you can create rich popups by incorporating buttons, videos, images, etc. 

Cons:

• Its numerous features can at times overwhelm users.

Usability: This Sender alternative is easy to use. 

Pricing: A free plan is offered by the vendor. The price of the paid plans for this product starts at $16 per month.

3. Ontraport

Ontraport is the next candidate on our list. This email and text Marketing Automation platform combines sales CRM too. It has features for landing pages, web apps, payments, sales pipelines, tracking, and membership sites.  

Features:

• Marketing automation
• Email and Text Marketing
• A/B Testing
• Personalization
• Appointment Scheduling
• Templates for upsell marketing
• Automated post-purchase surveys
• Analytics

Pros:

• Their migration support is excellent.
• You can set automatic reminders for your webinars.    

Cons:

• When it comes to building landing pages, the customization options are limited. 
• Survey forms load sluggishly. 

Usability: This Sender alternative is moderately difficult to use and works well for small to medium-sized businesses. 

Pricing: No free plan is offered by the vendor. The price of the paid plans of this product starts at $24 per month and has a free trial of 14 days. 

4. GoSquared

GoSquared is a marketing automation for text and email marketing. Built for SaaS firms, this software helps SaaS entrepreneurs in running and scale their businesses. It also incorporates features for live chat, lead capture, marketing workflows, customer segmentation, and more. 

Features: 

• Marketing automation
• Email and Text Marketing
• Mobile access
• Lead Management
• Segmentation
• Contact Management
• Live chat
• Real-time analytics

Advantages:

• Migration from other platforms is a breeze. 

Disadvantages: 

• The metrics provided regarding campaign performances aren’t adequate.
• When you transfer the reported data to Excel, it’s quite frustrating. 

Usability: This Sender alternative is easy to use and works well for SaaS companies. 

Pricing: A free plan is offered by the vendor. The price of the paid plans for this product starts at $29 per month. 

5. ActiveCampaign

ActiveCampaign is the next candidate on the list. This email and text marketing tool also combines CRM and offers options for marketing and sales automation. Every detail of the workflow that it offers is customizable to suit your needs and preferences. 

Features:

• Marketing Automation
• CRM 
• Email and Text Marketing
• Lead Scoring
• Custom Workflows
• Integrations
• Segmentation

Pros:

• It lets you create workflows to nurture leads automatically.
• It enables detailed segmentation, which enables personalized marketing communication.

Usability: This Sender alternative is easy to use and works well for small businesses. 

Cons:

• This tool doesn’t suit large businesses.
• Automation isn’t available in its basic plan. 

Pricing: No free plan is offered by the vendor. The price of the paid plans of this product starts at $9 per month and has a 14-day free trial. 

6. Sendinblue

Sendinblue is the next Sender alternative that we’ll be discussing. This email and text marketing automation software also includes chat, transactional messaging, shared Inbox, page tracking, CRM, workflows, and Facebook ad capabilities. 

Features:

• Email and Text Marketing
• Customization
• A/B Testing
• Multilingual
• Integrations
• Personalization
• Workflow builder
• GDPR Compliance 
• Autoresponders
• Analytics

Pros:

• Its email deliverability infrastructure is robust.
• All of its plans let you have unlimited contacts. 

Cons: 

• At times it loads slowly. 

Usability: It’s easy to use and works well for e-commerce stores, small businesses, medium-sized businesses, publishers, and startups.  

Pricing: A free plan is offered by the vendor. The price of the paid plans of this product starts at $25/month for 20,000 emails. 

7. Omnisend

Omnisend is a user-friendly tool for marketing automation across email, SMS push notifications, and more. It also offers lead generation forms and helps reach users via Facebook Messenger and WhatsApp. Its reporting is extensive and includes an automation report, sales report, and campaign report. 

Features:

• Marketing automation
• Email and Text Marketing
• Templates 
• Dynamic discounts
• Shoppable emails
• Push notifications
• Split and A/B Testing
• Workflows

Pros: 

• It offers advanced ecommerce features like shoppable emails and dynamic discounts.
• Its templates are authentic.

Cons: 

• Its basic plan doesn’t allow unlimited contacts and emails. Only the Enterprise plan offers this. 

Usability: Omnisend is easy to use. 

Pricing: A free plan is offered by the vendor. The price of the paid plans for this product starts at $16 per month. 

8. Klaviyo

Klaviyo is the last but one Sender alternative on our list. It also offers e-commerce automation such as welcome series, back in stock, abandoned cart recovery, browser abandonment, and more. Its analytic reporting is advanced because it blends data science and machine learning capabilities. 

Features:

• Marketing Automation
• Email and Text Marketing 
• Segmentation
• Personalization
• E-commerce automations
• Template libraries
• Customer profiling
• Signup forms
• Social media and in-app integrations

Pros:

• Its e-commerce features are a boon to online stores.
• It offers more API integrations to enable customer profiling.

Cons: 

• Free users can’t avail of its customer support. 

Usability: Klaviyo is easy to use. It suits small, medium, and large-sized businesses. 

Pricing: A free plan is offered by the vendor. The price of the paid plans of this product starts at $45 per month for 1,500 emails. 

9. ManyChat

ManyChat is another sender alternative on our blog. This email and text marketing software lets you send sales messages, informative content, reminders, and coupons to your contacts in a jiffy. You can also link it up with Facebook or Messenger and have two-way conversations with your users. 

Features:

• Email and Text Marketing
• Chatbot
• Chatbot flow builder
• Two-way conversations
• WhatsApp marketing (on the paid plans)
• Surveys
• A/B Testing
• Drip campaigns
• Contact Management
• Multimedia messages 
• Integrations
• Analytics and Reporting

Pros:

• It offers a wonderful way to provide sales and offers to your users via messenger. 

Cons:

• The lack of WooCommerce integration is reported to be the biggest con of this product. 
• It isn’t suitable for small businesses.

Usability: ManyChat is easy to use and has been designed for agencies, restaurants, and e-commerce businesses. 

Pricing: The vendor offers a free plan that accommodates up to 1,000 contacts. The price of the paid plans for this product starts at $15 per month. 

Conclusion

It is beyond dispute that email & SMS marketing are great tools for businesses of all sizes to reach out to their customers and promote their offerings. There is an abundance of Sender Alternatives available on the market, each with its own advantages and disadvantages. 

When selecting a provider, it is important to assess your business needs and consider the features, price and customer service reviews of each platform before making an informed decision. 

While there is no single solution that fits all cases, considering the nine alternatives highlighted in this post will certainly put you in a good position to make the right choice for your business. 

So don’t wait any longer; find the right Sender Alternative today and get started on reaching new heights of success with your email & SMS campaigns!

FAQs

1. What is the Best Alternative to Sender?

NotifyVisitors is the best Sender alternative. For, it’s an omnichannel marketing platform that facilitates reaching your customers across email, push notification, text, and Whatsapp. Its features are advanced and its free plan is generous. 

2. Will NotifyVisitors Suit My Business?

If yours is a small or medium-sized business, NotifyVisitors will certainly suit you. However, you needn’t take our word as such. Do take its free demo, and then, the 14-day free trial. 

3. Is It Easy to Migrate to NotifyVisitors From Our Current Email Service Provider?

Yes, it’s easy to migrate from your current email service provider to NotifyVisitors in just a single click.

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