Getting back to where we had stopped… let’s elaborate more about PPC this week and how it exactly works to help you scale your business.

How Does Pay-Per-Click Work?

As its name implies, PPC is basically an advertising method where a brand sets up an Ad and pays each time a user on the search engine clicks on that Ad.

A simple explanation of this process looks like this:

1. Through keyword discovery and backend work, a brand successfully identifies relevant, popular terms that its audience would search for when searching their brand on the search engine.
   
2. On this, a brand creates a search result Ad that will be visible to users when they search for their set of target keywords.
   
3. Assume a user searches for one of the listed keywords, sees the ad on a SERP and clicks on it.
   
4. At this moment, the brand is charged for the user clicking on the Ad to view it.

Here’s a more specific pay-per-click marketing example:

1. Dropbox sees that its target audience regularly searches for “cloud storage.”
   
2. The company creates a PPC search ad to show when users search for “cloud storage.” Dropbox pays nothing to set up the ad campaign through Google Ads.
   
3. A user searches for “cloud storage,” sees the Dropbox paid search result, and clicks on it.
   
4. Dropbox is charged.

Set Your Pay-Per-Click Marketing Budget right with smart moves

The PPC marketing costs in Google Ads includes two methods for setting your budget:

1. Daily budget
2. Bidding

Daily budget stands for the total amount your company is willing to spend on a campaign per calendar day. Whereas bidding is the total amount you are willing to spend for a specific keyword. Remember, when you are starting out, you may want to spread your budget across all of your campaigns. As you start to see results from your set campaigns, you can decide to focus your budget on higher-performing keywords and campaigns after proper analytics. For bids, you should select a thoughtful budget based on keyword competition. Choose a bid that will give your Ads a desirable ranking while still sticking to your budget.

FINAL THOUGHTS…

Hope you enjoyed today’s article …

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