Last week you saw how user acquisition is important for growing your business over the digital space. Today we wish to throw light on the various uses this user acquisition is making.

Uses of User Acquisition

Creating a good marketing funnel strategy is very important for a business where you wish to create more and more users for the brand. Take for example, various marketing and paid media channels exist where you can cost-effectively use mobile app install ads. Here are strategies to consider.

• Your personally Owned Media Marketing

Using owned media is a great way to drive business visibility.

Promote on your company website and various social media channels to increase downloads with the people who already know about it and enjoy your brand. Start with your owned audience when starting a new user acquisition strategy because once you maximize existing web users, start branching out into the other areas then.

• Earned Media Marketing

Earned media targets the attention gained from bloggers or other third-party websites which basically act as promoters for you. You may also see this referred to as organic or influencer marketing as coined popularly.

• App Store Optimization

When you have an app for your product, App Store Optimization involves the act of improving the visibility along with ranking of your app in an app store. You can do this by optimizing your app’s title, keywords, description, and screenshots regularly and routinely.

Having a well-optimized app makes it easier for people to find and download on the internet. Remember! App Store Optimization is a long-term investment, so remain prepared to keep up the effort over time. Google Play Store or the App Store listing is a very important task, and then continue pointing your audience to those listings regularly.

Good to know!

A strategic user acquisition plan is key to the success of any app business.

Typically, a variety of techniques such as Ad platforms, and marketing channels in order to determine the most cost-effective way to acquire more users. Businesses can then focus on achieving the highest ROI possible and maximize the number of active users.

FINAL THOUGHTS…

Hope you enjoyed today’s article …

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