Visual memories are remembered for a longer time. Marketers understand this pretty well and plan their strategies to let the desired consumers meet their respective brands. Videos are an essential Marketing tool used by all types of marketers. No matter whether you sell lipsticks or washbasins, gardening tools or software solutions, you can benefit from video marketing and fulfill your business goals.

As per Hubspot’s analysis, 83% of video marketers have generated leads with the help of video content. Many best digital marketing agencies, including Telloquent, highly recommend businesses to opt-in for video marketing because of its high ROI. In today’s world, a majority of people prefer watching videos to enrich their learning instead of reading books or other written materials. It is because reading takes a lot of time (which most of us do not have) whereas videos explain everything in minutes. As per several marketing studies, businesses that opted for video marketing received more sales inquiries, conversions, and brand loyalty. Videos also give a personal touch to anything, thus, being the first choice for all marketing and sales individuals to reach their target audiences. HubSpot says, “Personalized videos are 35% more likely to retain viewers as compared to non-personalized videos.” Another thing to add would be videos being Google’s first love! Google loves videos because its users love so and we all know how much Google is particular about its UX (User Experience). 

In today’s blog, Telloquent will share 6 Easy-Breezy Video Marketing Tips that work like magic. So, let’s get started!

High-quality can mean different things to everyone. But in general, high-quality videos are videos that are errorless, create value for your viewers, and are optimized with specific keywords. Ensure that your videos have no audio or visual problems as such videos don’t give a good experience to your audience. 

Do regular postings

Create high-quality videos

It’s totally your call whether you want one or five videos per week. The only thing to keep in mind is how regular you post them. However, posting at least one video in a week ensures that your channel is active and attracts more subscribers. Create a video marketing time-table beforehand and work accordingly. 

Concentrate more on tutorials 

Do not make videos merely for sales purposes because such videos look very promotional and viewers do not prefer watching such videos. Instead, concentrate more on tutorials or demonstrations to educate your potential and existing clients regarding your products or services. 

Never forget CTAs

Include CTAs in all the videos so that the viewers know what to do when the video ends. You can use CTAs like “share this video”, “subscribe to our channel”, “hit the like button”, and so on. Remember to be subtle! 

Respond to genuine comments 

Whenever you post something publicly, you get all sorts of comments, including the hateful ones. You might be doing the noblest work for mankind or selling one of the best products possible, there will still be people bringing you down by commenting inappropriate things. Ignore/block and report such comments and respond to constructive and genuine comments for more user engagement. 

Make the most of social media

If you have social media pages, use them to share your videos so that more people get acquainted with your brand and become your future customers. 

Let Telloquent, one of the best Digital Marketing companies, create the right digital marketing roadmap for your business. Connect with us today to get 3X Value in your business. 

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