Social Media is a huge part of our everyday lives which means it needs to be a huge part of your business’s marketing strategy. This usually comes in the form of Social ads across popular platforms like Facebook and Instagram. But, are you truly helping your ad spend or just hoping the ad(s) will do their job?

The strategic, granular targeting of social media ads goes to waste when visitors land on a generalized website. This is mainly because your website is too generic for paid search traffic. An ad-customized Landing page with one goal, one link, and one message helps lead that traffic straight to conversion. With your homepage, a visitor can get distracted and lose focus on what brought them there in the first place. Sending them to a focused landing page (instead of a high-level website) helps push them into the product you’re advertising and closer to converting.

Companies like Unbounce allow you to quickly design polished, on-brand landing pages for every social ad, helping you get a higher ROAS. With their drag-and-drop builder, it’s easy to create custom landing pages geared exactly towards your ad.

Plus, most social media activity takes place on our handheld screens and many websites aren’t optimized for a mobile experience. Mobile visitors need fast-loading, hyper-targeted pages to keep their attention. With Unbounce, you can build, tailor, and publish pages that look and function exactly as needed, on any screen, without having to loop in a developer.

Other bonuses when using Unbounce to make your social ads most effective are: