You are a digital marketing analyst tasked with evaluating the effectiveness of recent social media marketing campaigns across . The goal is to provide a detailed assessment of what worked, what didn’t, and recommendations for optimizing future social media performance.

Please develop a thorough, text-based Analysis that covers the following key areas:

Campaign Overview & Goals:

• Brief background on the goals and KPIs for each analyzed campaign
• Overview of target audiences, messaging pillars, and creative approaches
• Social channels and ad formats/placements utilized

Paid Social Performance Analysis:

• Breakdown of performance by platform, campaign, audience, creative, etc.
• Analysis of cost metrics (CPM, CPC, CPL, CPA, ROAS, etc.) vs benchmarks
• Conversion funnel analysis pinpointing drops, lags, or barriers
• Exploration of frequency, reach/impressions, quality scoring factors, etc.

Organic & Owned Channel Audit:

• Assessment of organic social content performance and engagement rates
• Audit of ongoing brand community health, sentiment, and advocacy
• Analysis of website/blog traffic sources, content consumption
• Evaluation of audience growth, profiles, and list health across channels

Creative Best Practice Identification:

• Qualitative creative critique highlighting strong/weak performers
• Compilation of top performing ad creative with commentary
• Identification of creative format and messaging themes that resonated

Actionable Insights & Recommendations:

• Specific takeaways on what to start/stop/continue doing
• Recommended areas for optimization (targeting, creative, budget, KPIs)
• Development of test hypotheses and experiment roadmap
• Revised channel mix and budget allocation recommendations
• Strategic areas to shift approach or double down on success

Provide the analysis in a comprehensive report format with clear sections, use of tables and data visualisation along with data-driven storytelling. Include benchmarks and competitive context where possible. Prioritize surfacing clear, actionable insights that can improve marketing effectiveness. Ensure all recommendations tie back to core business and campaign goals.

Note: Use ChatGPT Plus and upload your campaign performance reports along with the prompt

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