Question

Northern Trail Outfitters wants to pass the Email Address of a subscriber to a landing page through a URL parameter from a promotional email.

Which Marketing Cloud capability allows for secure transmission of the email address?

A. CloudPagesURL AMPscript function
B. Web Analytics Connector
C. Link Wrapping

Answer

A. CloudPagesURL AMPscript function

Explanation 1

Answer: The Marketing Cloud capability that allows for secure transmission of the email address through a URL parameter from a promotional email is:

A. CloudPagesURL AMPscript function

Explanation: The CloudPagesURL AMPscript function is a feature in Marketing Cloud that allows for secure transmission of data, including the email address, through a URL parameter from a promotional email to a landing page. This function generates a secure URL that includes encrypted information, ensuring the privacy and security of the data being transmitted.

Here’s how it works:

1. When creating the promotional email, you can use the CloudPagesURL AMPscript function to generate a URL that includes the email address as a parameter. For example, the URL could be something like: %%=CloudPagesURL(1234, ‘EmailAddress’, SubscriberEmailAddress)=%%.
2. When the subscriber clicks on the link in the email, the URL with the encrypted email address parameter is sent to the landing page.
3. On the landing page, you can use AMPscript or server-side JavaScript to retrieve the email address from the URL parameter and perform any necessary actions.

By using the CloudPagesURL AMPscript function, you can ensure that the email address is securely transmitted from the promotional email to the landing page, protecting the privacy and integrity of the data.

Option B. Web Analytics Connector is not directly related to the secure transmission of email addresses through URL parameters. It is a feature that allows integration between Marketing Cloud and external web analytics platforms for tracking and reporting purposes.

Option C. Link Wrapping is a feature in Marketing Cloud that allows you to track the clicks on links in your emails. While it provides tracking capabilities, it does not specifically address the secure transmission of email addresses through URL parameters.

In conclusion, the correct option for secure transmission of the email address through a URL parameter from a promotional email is A. CloudPagesURL AMPscript function.

Explanation 2

The capability that allows for secure transmission of the email address in this context is the CloudPagesURL AMPscript function. This function can be used to pass parameters, such as an email address, securely to a landing page from a promotional email.

The CloudPagesURL AMPscript function is used in Salesforce Marketing Cloud to securely pass data from an email to a CloudPage. It’s often used to pass personalization data like an email address.

When you use CloudPagesURL in an email, it generates a URL for a specific CloudPage and appends encrypted query string parameters to the URL. These parameters can include subscriber data, like an email address.

Here’s a simple example of how it’s used: %%=CloudPagesURL(123, ’email’, emailaddr)=%%

In this example, ‘123’ is the ID of the CloudPage, ’email’ is the name of the parameter, and ’emailaddr’ is the value being passed, which is the subscriber’s email address.

When the recipient clicks the link, the CloudPage can decrypt the parameters and use the data. This allows for personalization of the landing page, and it’s all done securely because the data is encrypted.

Explanation 3

Explanation 4

The Marketing Cloud capability that allows for secure transmission of the email address from a promotional email to a landing page through a URL parameter is the CloudPagesURL AMPscript function.

Option A: CloudPagesURL AMPscript Function
The CloudPagesURL AMPscript function is used to generate a CloudPages URL with parameters that can be passed to a CloudPage. It allows you to add variables to the URL that can be used on the CloudPage to personalize the content. The email address of a subscriber can be passed as a parameter through the URL generated by the CloudPagesURL AMPscript function.

Option B: Web Analytics Connector
The Web Analytics Connector is used to integrate Marketing Cloud with Google Analytics or Adobe Analytics. It allows you to track website and landing page activity, such as page views, clicks, and conversions, and create reports based on that data. However, it does not facilitate the secure transmission of email addresses from a promotional email.

Option C: Link Wrapping
Link wrapping is a feature in Marketing Cloud that allows you to track link clicks in emails. It can be used to analyze the performance of email campaigns and improve future campaigns. However, it does not provide a secure way to pass email addresses from a promotional email to a landing page through a URL parameter.

Therefore, the correct option is A: CloudPagesURL AMPscript function, as it provides a way to pass variables, including the email address of a subscriber, through the URL in a secure manner.

Explanation 5

The correct answer to the question is A. CloudPagesURL AMPscript function. This function allows for secure transmission of the email address of a subscriber to a landing page through a URL parameter from a promotional email. The function encrypts the email address and other subscriber attributes and passes them as a single encrypted parameter in the URL. The landing page can then use the RequestParameter AMPscript function to decrypt the parameter and retrieve the email address and other attributes.

B. Web Analytics Connector is not the correct answer because it is a feature that allows for appending additional tracking parameters to links in emails, such as Google Analytics parameters. It does not encrypt or transmit the email address of a subscriber.

C. Link Wrapping is not the correct answer because it is a feature that allows for wrapping links in emails with additional tracking code, such as conversion tracking code. It does not encrypt or transmit the email address of a subscriber.

Explanation 6

Explanation 7

The correct answer to the question is C. Link Wrapping.

Link Wrapping is a Marketing Cloud capability that allows for the secure transmission of the email address through a URL parameter from a promotional email. When using Link Wrapping, the email address is encrypted and passed as a parameter in the URL. This ensures that the email address is securely transmitted and protected from unauthorized access.

Link Wrapping works by encrypting the email address using a secure algorithm before appending it as a parameter to the URL. This encrypted parameter can then be passed to a landing page, where it can be decrypted and used for further processing or personalization.

By using Link Wrapping, Northern Trail Outfitters can ensure that the email address of a subscriber is securely transmitted without the risk of exposing it to potential security threats. This capability helps maintain the privacy and security of customer data, which is crucial in today’s digital landscape.

While options A and B (CloudPagesURL AMPscript function and Web Analytics Connector) are valid capabilities in Marketing Cloud, they do not specifically address the requirement of securely transmitting the email address through a URL parameter. Therefore, they are not the correct answers for this question.

In conclusion, Link Wrapping is the Marketing Cloud capability that allows for the secure transmission of the email address from a promotional email through a URL parameter. It ensures the privacy and security of customer data, making it the appropriate choice for Northern Trail Outfitters in this scenario.

Explanation 8

Answer: A. CloudPagesURL AMPscript function

Comprehensive Explanation:

Salesforce Marketing Cloud allows marketers to create personalized, dynamic, and secure email campaigns. When passing sensitive information like email addresses through URLs, it’s essential to ensure the transmission is secure and compliant with privacy regulations.

The CloudPagesURL AMPscript function is designed to generate secure URLs for use in emails, landing pages, or other customer interactions. By using this function, marketers can pass subscriber attributes, including the email address, as URL parameters in a safe and encrypted manner.

Here’s a breakdown of each option and why the other options may not be the most appropriate for securely transmitting the email address:

A. CloudPagesURL AMPscript function:
The CloudPagesURL AMPscript function generates encrypted URLs that can pass subscriber attributes securely. In this scenario, it can be used to pass the email address of a subscriber to a landing page through a URL parameter in a promotional email, ensuring that the email address is protected during transmission.

B. Web Analytics Connector:
The Web Analytics Connector is used to connect data between Marketing Cloud and web analytics platforms like Google Analytics. While it facilitates data sharing between these platforms, it is not specifically designed for secure transmission of subscriber information through URL parameters.

C. Link Wrapping:
Link Wrapping is a security feature in Marketing Cloud that allows you to rewrite and protect links in emails to prevent phishing and improve deliverability. However, it doesn’t primarily address the secure transmission of subscriber email addresses through URL parameters.

In conclusion, for the secure transmission of the email address of a subscriber to a landing page through a URL parameter in a promotional email in Salesforce Marketing Cloud, the most appropriate capability would be the “CloudPagesURL AMPscript function.” This ensures that the email address is transmitted securely and encrypted, protecting subscriber data during the process.

Explanation 9

Explanation 10

The question you asked is about how to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email. The correct answer is A. CloudPagesURL AMPscript function.

The CloudPagesURL AMPscript function allows you to pass personalization strings to a CloudPage in an encrypted string. A common use case is for custom preference pages. You can use this function in an email to include the subscriber’s email address or any other data attribute in the target URL of your links. The analytics tool then tracks those URLs back to the email. For example, you can use the following code in your email:

`Click Here`

This will generate a link to the CloudPage with ID 12345 and pass the subscriber’s email address as a parameter named ‘Email’. On the CloudPage, you can use the AttributeValue function to retrieve the value for ‘Email’ and use it for your landing page logic.

The other options are not correct because:

• B. Web Analytics Connector is a feature that allows you to tag links in your emails by automatically including specific variables in the target URLs for tracking and analyzing data from your Marketing Cloud sends. It does not allow you to pass the email address of a subscriber to a landing page.
• C. Link Wrapping is a technique that involves breaking long words or links into multiple lines using CSS properties such as word-wrap or white-space. It does not allow you to pass the email address of a subscriber to a landing page.

Explanation 11

The capability that allows for the secure transmission of an email address through a URL parameter from a promotional email in Marketing Cloud is the CloudPagesURL AMPscript function (Option A).

CloudPagesURL is an AMPscript function used in emails to create encoded links to landing pages. When the recipient clicks on the link, their Subscriber Key and email address are passed securely to the landing page in the URL. This means that when the Northern Trail Outfitters want to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email, they can do this securely using this AMPscript function.

While Web Analytics Connector (Option B) can pass data in URLs, it is used primarily for capturing and tracking analytics data from emails and not specifically for securely passing email addresses.

Link Wrapping (Option C) is a feature that’s used to track clicks in emails, not to transmit data securely.

Therefore, of the options given, CloudPagesURL AMPscript function is the most appropriate for securely transmitting a subscriber’s email address through a URL parameter from a promotional email.

Explanation 12

The answer to the question is C. Link Wrapping. Link wrapping allows you to pass data securely through a URL parameter from a promotional email.

CloudPagesURL AMPscript function is used to create dynamic content on CloudPages.

Web Analytics Connector is used to integrate Marketing Cloud with Google Analytics.

Explanation 13

The Marketing Cloud capability that allows for secure transmission of the email address through a URL parameter from a promotional email is the CloudPagesURL AMPscript function.

The CloudPagesURL function is a dynamic function within AMPscript that generates a CloudPages URL with a query string parameter for the email address. The query string parameter is encrypted and provides a secure way to pass the email address from the promotional email to the landing page.

Here is an example of how to use the CloudPagesURL function in AMPscript:

“`
%%[
set @email = AttributeValue(“email”)
set @landingpage = CloudPagesURL(123, ’email’, email)
]%%
“`

In the example above, the `123` parameter is the ID of the CloudPage, and `email` is the query string parameter that will be passed to the landing page. The `AttributeValue` function retrieves the value of the `email` attribute from the subscriber record.

Once the CloudPages URL is generated, it can be included in the promotional email as a hyperlink. When the subscriber clicks on the hyperlink, they will be directed to the landing page, and the email address will be passed to the landing page as a query string parameter.

In summary, the CloudPagesURL AMPscript function allows for a secure transmission of the email address through a URL parameter from a promotional email in Marketing Cloud.

Explanation 14

The answer is Link Wrapping.

Link Wrapping is a Marketing Cloud capability that allows for secure transmission of email addresses through URL parameters. When a subscriber clicks on a link that has been wrapped, their email address is encrypted and sent to the landing page in a secure manner. This helps to protect the privacy of subscriber email addresses and ensures that they are not shared with unauthorized parties.

The CloudPagesURL AMPscript function is used to create a link to a CloudPages page. The Web Analytics Connector is used to track the performance of marketing campaigns. Neither of these capabilities allows for the secure transmission of email addresses through URL parameters.

Explanation 15

The correct answer is A. CloudPagesURL AMPscript function.

Here is the detailed explanation for the answer:

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email. This indicates that they need a way to securely include the subscriber’s email address in the URL of a link in the email.

Option A, the CloudPagesURL AMPscript function, allows you to build a URL to a Cloud Page in Marketing Cloud that includes parameters in the URL. You can then retrieve those parameters in the Cloud Page using the RequestParameter() AMPscript function. This is the most secure way to pass subscriber data like an email address through a URL.

Option B, the Web Analytics Connector, is used to integrate Marketing Cloud with web analytics solutions like Google Analytics. It is not relevant for passing data through URL parameters.

Option C, Link Wrapping, is the process of tracking clicks on links in emails. While it does involve passing some parameters through the URL, it does not allow you to pass subscriber data like an email address.

So in summary, the CloudPagesURL AMPscript function allows you to build a URL with parameters, including data like an email address, and securely pass that data to a Cloud Page. This meets Northern Trail Outfitters’ requirement, making Option A the correct answer.

Explanation 16

The answer is C. Link Wrapping. Link wrapping allows you to pass subscriber data securely through a URL parameter from a promotional email to a landing page. It is used to track clicks on links in emails and provides the ability to pass data through the URL.

Explanation 17

According to Salesforce, the correct answer to your question is A. CloudPagesURL AMPscript function. This is a Marketing Cloud capability that allows for secure transmission of the email address of a subscriber to a landing page through a URL parameter from a promotional email.

A detailed explanation for this option is as follows:

A. CloudPagesURL AMPscript function: This is a function that generates a personalized URL for each subscriber that includes an encrypted query string with the subscriber’s attributes, such as email address, subscriber key, and list ID. The function also tracks the click activity of the subscriber and redirects them to the specified landing page. The landing page can use the RequestParameter AMPscript function to retrieve the value of the email address parameter from the query string and display it on the page. This method ensures that the email address is not exposed in plain text in the URL and that the subscriber’s identity is verified.

A detailed explanation for each of the other options is as follows:

B. Web Analytics Connector: This is a feature that allows marketers to append additional tracking parameters to landing page URLs for web analytics purposes. The feature can be used to pass custom or standard parameters, such as campaign name, source, medium, etc., but not the email address of the subscriber. The feature does not encrypt or secure the parameters in the URL, nor does it track or verify the subscriber’s identity.

C. Link Wrapping: This is a feature that allows marketers to wrap landing page URLs with a third-party tracking service, such as Google Analytics or Adobe Analytics. The feature can be used to track clicks and conversions from different sources and channels, but not the email address of the subscriber. The feature does not encrypt or secure the parameters in the URL, nor does it verify the subscriber’s identity.

Reference

• CloudPagesURL Function – AMPscript
• The AMPscript Guide – CloudPagesURL
• Sites: Cloud Pages URL | Marketing Cloud APIs and SDKs | Salesforce Developers
• Make CloudPages accessible through CloudPagesURL function in non-email channels | IdeaExchange (salesforce.com)
• Web Analytics Connector (salesforce.com)
• Mountain Point – Articles
• html – Word wrap a link so it doesn’t overflow its parent div width – Stack Overflow
• css – Inline wrapping of hyperlink text in HTML anchor tag – Stack Overflow
• html – How do I make entire div a link? – Stack Overflow
• Sites: Request Parameter | Marketing Cloud APIs and SDKs | Salesforce Developers
• Add URL parameters directly to landing page URLs – Search Ads 360 Help (google.com)
• CloudPages – Creating a Landing Page in Marketing Cloud | Trailhead Live (salesforce.com)

Salesforce Certified Marketing Cloud Administrator CMCA certification exam practice question and answer (Q&A) dump with detail explanation and reference available free, helpful to pass the Salesforce Certified Marketing Cloud Administrator CMCA exam and earn Salesforce Certified Marketing Cloud Administrator CMCA certification.

The post Salesforce CMCA Q&A: Which Marketing Cloud capability allows for secure transmission of the email address? appeared first on PUPUWEB - Information Resource for Emerging Technology Trends and Cybersecurity.