Magento vs. PrestaShop: Which is Better For you in 2019?

The year ahead has set a fast pace for online retail growth in 2019. New challenging targets are ahead and to cope with important business barriers, you will need almost perfect eCommerce solution. And You’re in search of one? Here is a leading Prestashop vs. Magento review which help you in clarifying the winner between the two leading platforms – Prestashop and Magento.

The achievement of an e-Commerce business depends on many variables and business decisions. Since many CIOs share, a well-begun job gets halfway done – the first step is to select the right Ecommerce CMS for Digital Transformation. Since the right technique is often the lynchpin (a central cohesive source of stability and security) for e-commerce development.

Of the many rich platforms in the online commerce market, there’s often a comparison between two or three challengers to select the one which is best-aligned to your needs.

Ready!
Prestashop and Magento, both are open-source e-commerce platforms that will allow you to successfully start and manage an online store. What makes you think is the customization capabilities both solutions will allow you to create an e-shop you have in your mind that will be unique and will meet your company’s needs perfectly.

Steady!

To launch a store/shop, you will need some technical knowledge with both PrestaShop and Magento.

Prestashop is considered a bit simpler and thus, it’s recommended for beginners and those merchants who are not particularly technically experienced.

Maybe, Magento is more complex, yet Magento provides out-of-the-box functionality, that cannot be compared to any other solutions available on the e-commerce market.

Go!

Currently,  this eCommerce solution helps more than 270,000 online retailers manage their stores and develop e-commerce businesses – The official Prestashop website claims this.

Magento currently authorizes over 650,000 websites worldwide. Obviously, Magento is friendly, however, PrestaShop is growing in popularity over the past few years. And e-commerce experts estimate that this will become one of the Magento options in the near future.

In fact, at Cart2Cart we have already seen this drift as Prestashop is amongst theTop-6 Cart2Cart Source carts online retailers attempting to migrate. Just compare these fresh data:

“In 2017, more than 12% of our customers performed automatic migration to Magento, and about 10% chose PrestaShop as their Target Cart.”

Below you will find 7 obstacles, both shopping carts will need to overcome in PrestaShop vs Magento Grand Race 2019. You’ll see either speed remains high after each obstacle and who will first reach the finish line first! let’s go!

#Designs and Templates

Prestashop vs Magento Designs and Templates

PrestaShop themes are classic, professional, and stylish. You are encouraged to choose from over 3,000 free and paid Prestashop templates that will have additional response features, theme color switcher, mega menu option, graphics included and front editor if you wish.

Prestashop theme

Magento themes come with efficient and modern-looking, and well-organized categories. Only 12 themes available on Magento Marketplace.

This is not a problem at all because there is a lot of supply of third-party designs.

You can find the most favorite ones visiting ThemeForest and find the one that will appeal to your customers the most.

At this point, Magento will offer more forms of design to choose from, you’ll have to spend some time finding them in large quantities. The most important thing is that after having the necessary technical skills you can develop your own Magento theme.

Magento theme

# Ease of use

Prestashop vs Magento ease of use

On having the comparison to PrestaShop vs Magento, the first choice would be a greater option once you are tech-challenged. It is very easy to customize your Prestashop store.

This platform has simplified the daily management of store owner that help you focus on important issues.

You will be able to optimize your online store with the help of advanced analytics and dashboard modules.

Magento is currently well-known to be the most flexible shopping cart ever. This solution is a genuine masterpiece of software craftsmanship and will guarantee unlimited capabilities for technically experienced online merchants.

Daily management of online stores on Magento would be a real pleasure, and it’s quite simple. To launch and set up the website, you’ll either need experience in web development or to hire a professional to help you.

#eCommerce functionality

Prestashop vs Magento eCommerce functionality

The Prestashop shopping cart offers 500+ features built-in. You get all the necessary functionality that an online businessman needs to start an online business.

Intelligent Merchant KPI and Forecasting are the unique features of Prestashop which enhance its statistical features

To add, this eCommerce solution provides eCommerce Analytics that help you analyze the traffic and make the most perceptive decisions related to your business strategy.

These data will help you increase customer conversions and increase your audience. To add, Prestashop provides integrations that enables you to export a list of products directly to eBay, Amazon, Google Shopping and other popular markets.

Until this point, it seemed that Magento has been losing to Prestashop. Now the situation will change basically. The list of Magento eCommerce capabilities is extensive and will affect the most demanding and experienced online merchant too.

Magento Shopping Cart guarantees excellent e-commerce functionality, which includes everything from promotions to private sales and client segmentation. To be specific, check out these important Magento eCommerce features

• Dynamic Rule-Based Product Relations
• It also includes Customer segmentation, targeted promotions, and merchandising
• Persistent Shopping
• Automated email marketing reminder
• Private sales
• Gift registry and gifting options
• Reward points
• Return management authorization
• Store credits, multiple wish lists and many many more

#Plugins and Extensions

Prestashop vs Magento add-ons and extensions

Magento offers more advanced functionality. Even so, supplies for the extension have always been huge. A new Magento Marketplace has recently been released and it currently provides approximately 3,000 extensions of both paid and free.

Yet we are confident that the amount will increase significantly increase in a couple of weeks and Magneto will take its leading position back in quick time.

The Prestashop Add-ons Marketplace recommends 5,000 modules, graphic themes, and services that allow you to add new capabilities in a few clicks. Here you will find valuable modules for promoting any e-commerce business. Everything from drop-shipping to flash sales!

#Pricing

Prestashop vs Magento pricing

Being an open-source shopping cart, Prestashop is free to download and use. But hold on! It doesn’t mean that this shopping cart is no-expense.

If it would have been true, the decision between PrestaShop pricing or Magento pricing would be obvious.

There’s a paid web hosting in Prestashop where the payments may differ.

Currently, some discounts are given and PrestaShop promoted hosting partner 1&1 will be charged according to the following plans:

Via: shopping-cart-migration.com

Prestashop pricing

There’s no alternative way to launch a functional PrestaShop store without buying several charged modules and a responsive template.

It seems that Magento pricing is quite costly, at first sight. Though with Magento you pay for the functionality that has no alternatives. In addition, there will be no extra plugins or support costs if compared to PrestaShop.

Here are the 2 plans which platform offers you to start with:

Magento pricing

As an identical feature in terms pricing, the two solutions offer Free Demos for you to have an idea of how Prestashop or Magento work. 

#SEO

Prestashop vs Magento SEO capabilities

PrestaShop has enough functionality in terms of SEO optimization. For the main benefits, while opting Prestashop, you will get:

Automated URL rewriting

• CMS pages for creation of quality content
• Dedicated SEO content sections for products
• Leading functionality Premium SEO module (for i.e., automatic filling in of meta tags and social meta tags)

With reference to eCommerce functionality, Magento SEO capabilities are wide in range. A wide variety of SEO settings is available in Magento out-of-the-box.

Among them includes meta tags for products and home pages, images optimization, canonical tags for categories and products, edits of robot.txt files, etc.

As per a study conducted, comprehensive research of the most popular eCommerce solutions and Magento scores 95 points out of 100, a great result!

Via: migration.com

#Support

Prestashop vs Magento Support

Magento Support guarantees free 24/7 customer help. By signing up to your Magento account, you’ll be able to open a support ticket.

Once any unique tech assistance is required with Magento Open Source, you can reach out to certified solution partner.

Broad documentation is available, and the significant issues are analyzed thoroughly on Magento Forums that have around 300,000 members and 76,000+ posts available.

Via: shopping-cart-migration.com

Magento Support

Prestashop Support gives help that could be difficult to compare with any other eCommerce open source solution, the only thing – it is charged.

The sweet and easy option – PrestaShop Advisors will help you in selecting the Support Pack that will match your requirements.

Via: shopping-cart-migration.com

Some of the major and cheapest Prestashop Support Plans are:

Prestashop support plan

In addition, there’s a lot of documentation, webinars, videos, tutorials, and white papers on Prestashop available once you decide to handle them with everything by yourself.

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In Prestashop vs Magento, who’s Won the 2019 Race?

Prestashop and Magento, Both are reliable winners on the eCommerce solutions’ market. Both aims for different types of businesses with different budgets, different demands, and further goals.

Because only you know your business from top to bottom and only you are aware of the tiny odd that should be kept in mind – the decision is all yours!

Choosing the important factors that affect your decision is up to you. The main thing – both Prestashop and Magento will become excellent options for migration in 2019 and will enhance your business to the new, advanced level. You will be impressed!

What’s going to add? Don’t let your decision of migration to another, more robust shopping cart in a nightmare when you want to deal with every technical issue yourself or pay the additional cost to hire a developer to do the job.

To make shopping cart migration fast and accurate, go to Cart 2Cart automated service.

You can migrate the Prestashop Migration and move your eCommerce data to this highly functional cart in a few hours. There is also no problem with Magento Migration Cart2Cart which is currently the only relevant service that will help you deal with this complex and multi-functional carts.

Your current store performance will not be affected, and there is no need to worry about order processing delays and unhappy customers. 100% uptime of the Source Cart is guaranteed!

Do not forget, there’s a free demo is available to check both the advantages of the platforms and the quality of the service in advance. Sign up for the Cart2Cart account and make your dream store a reality in just a few clicks!

Author Bio –  Shailendra is an Founder of Movinnza , based out of India, offering website design, development and SEO services. I have been developing websites since 2004 and have been optimizing them for the search engines since 2006

The post Prestashop vs Magento Grand eCommerce Race 2019 appeared first on TechBuzz Talk.