Every Business reaches a point where they realise their computers are awash with data that has to be put to valuable use. In fact., we live in a digital era where mobile technology is fostering data generation in mind blowing volumes. Coupled with cloud services and complex GDPR guidelines, it can be hard to know where to turn to find conclusive answers to the most important operational and financial questions in your business. And it all comes down to managing your customers and your customer data. Why? Because when you pay close attention, you will notice that customers are generating valuable, insightful data (almost faster than it can be analysed). This is where your CRM comes in.

CRM Software: Unlock Customer Secrets for Business Growth

The benefit of using efficiency improving technology platforms like CRM software; is its ability for organisations large and small to streamline processes that involve customer relationships and sales. Many strategies can be aligned together to improve customer service and increase profitability. Tools within these systems can be used to manage contacts, leads, communications and more. When people talk about CRM they often just include the tools just mentioned. But there is a lot more to customer relationship management than what people just talk about. When utilised properly, a centralised customer relationship management system can be employed to digitise processes and automate tasks that improve the efficiency and efficacy of customer relationship management.

In addition, with so much data available about your customers, you can use CRM software to discover valuable customer insights; for example, how they are marketed to and how they respond. If you can turn these insights to make successful business decisions, then your CRM software is working for you. Here is how:

Be Unique and Personalise Your Consumer Experiences

Modern consumers are getting used to the idea of achieving a personalised experience. Reliable customer experience statistics tells us that more than 60% of millennials value the “anticipation and customization of the experience”. Thus personalising the customer journey based on their historical transactional data. This trends seems to surpass privacy concerns among next generation shoppers that have come to accept this norm as made a popular standard by giants such as Google, YouTube and Amazon. The data that is contained within your CRM software system is very valuable for doing just that in an easy-to-use automated manner.

Employ the following simple techniques to get close and personal with your consumers through your CRM software:

• Address customers by their names. Nothing says I care more than a personal message.
• People want to be treated as individuals. Acknowledge this by incorporating known data. For example; make individualised purchase suggestions that are unique and make your customers feel special.
• Learn to give information to consumers based on existing data preferences. That way your communications will be unique as well. Consumers tend to engage more with companies that provide them useful information that is related to their personal needs.

Identify the Top Performers and Focus on Them

In business it’s not just about the quantity of your customers, but quality as well. Any business owner knows that you get good customers, high maintenance customers and those in the not-worth-it category. Many sales and customer strategists used the Pareto principle which assumes that 80 percent of your profits are generated from 20 percent of your customers. What we find really valuable that identifying your ideal customers can assist you in determining where to focus your devotion.

Additional reading: 5 Sales & Marketing Tip and Ideas to Grow Your Business

CRM software provides just the right tools to identify the customers who are taking up most of your time and those who deserve the most of your attention.  By concentrating on the right customers, you can manage a more efficient workflow and attain better customer retention rates.

How can You Achieve Higher Sales with CRM Software?

One of the most common questions companies ask is how they can improve the bottom line through using a CRM effectively. We bring you the following guidelines to consider:

• Close more deals by learning to use the system.
  As a CRM tracks the customer journey, it can effectively be employed to track the steps taken to close a deal. What better way to find a recipe for success? And, then redoing what works.
  
• Stay on top of upselling opportunities.
  With customer data at your fingertips, it is simpler to stay abreast of selling opportunities. Upselling is the art of anticipating a customer’s needs and interests and being ready with the right products and services when the customer is ready for them. For example; knowing a customer’s contract is about to expire and offering a renewal (and yes bigger and better at a special rate of course) at the most opportune moment.
• Faster resolution of customer issues.
  Yes, data is essential to tracking issues as well. Some issues may be general – for example; a certain product may not sell at all which means it is targeted at the wrong market. Otherwise individual issues such as complaints may be flagged for more individual attention.
• Keep your customers informed.
  Many CRM software systems have built-in communication capabilities that streamlines improved communication. For example; newsletters can be tailored to suit a specific audience and automated through the use of the software.
• Keep your customers from leaving.
  Retention is as important as acquisition. Churn rates can be reduced by comparing the data between loyal and broken relationships. Thus, giving you valuable insight into what is working.

In Short Conclusion: Discover More by Exploring your CRM Software Data

Any business serious about their growth and well being will benefit greatly from the 360-degree view of your customer data that it offers. With so much data available about your contacts, deals, complaints, contracts and open/ closed activities, it could be easy to pinpoint what customers are likely to purchase based on past purchases and existing requirements.

In conclusion, as an IT infrastructure services company UK from experience we know that customers value any offering — and therefore, any business that addresses their needs and desires. Talk to us to get to know more about a CRM software solution that can help your do just that.