Analytics in banking

Customer acquisition and retention has always been the primary drivers for any business. Given today’s stiff competition in the financial Industry, Banking product, sales, and marketing divisions are under constant pressure to analyze large volumes of data generating from internal sources (like customer account transactions, credit scores, and their assets and liabilities ratio) and from external factors (like interest rates, macro-economic variables, and customer preferences) to deliver the right products and services at the right time to existing clients as well as high value prospects.