I wanted to get something nice for Barry’s birthday, so I splurged on a gorgeous watch. Well, wouldn’t ya know it, like clockwork, my online ads changed. Suddenly, I was seeing fancy espresso machines, expensive face cream and cashmere sweaters all over social and the web. 

Yep, I ticked the “luxury” box for online advertisers. That’s one relatively harmless example of how your every move makes its way around the web. But there are darker ones, too, that I think are important to share.

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