What is Affiliate Marketing? Affiliate Marketing is a kind of marketing whereby the owner of a business, also known as the ‘merchant’ allows ‘affiliates’ to promote his/her products. On the basis of the customers brought in by their promotion, they are rewarded (paid) by the merchant. The affiliates, most of the times, use the same kind of strategies as used by the companies, such as SEO, e-mail marketing and PPC. However, there are times they use some unconventional ideas as well. Affiliate Marketing is highly beneficial, but brands often do not explore the possibilities offered by it. They rely more...

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