Nothing could get you more relaxed and chilled than watching your favorite show on Hulu. However, when commercials start to show on a very loud Volume without you adjusting the volume yourself. We understand how an ear shattering commercial could startle your calm heart. Imagine how irritating this could be. Do not worry as through this article, we shall try to learn and find out why Hulu commercials are so loud and how to solve this issue.

Why Are Commercials So Loud On Hulu?

Commercials on Hulu often times play at a louder volume than the show you are watching. It becomes louder even without you changing or adjusting the volume yourself. The reason as to why advertisements are player in a louder volume is because the advertisers would want to grab the viewer’s attention. It also lets the viewers to remember the advertisement. Yes, the main reason for commercials having louder volume is due to marketing strategy.

Reasons Commercials Are So Loud On Hulu

Marketing Scheme

Marketing is a strategy to lure people into purchasing or subscribing to a product. It makes and brings the money in and one strategy is getting the attention of potential customers or clients. This is one of the reasons as to why Hulu commercials are loud. They think that if the commercials are in a loud sound, people would most likely to remember the commercial and the product. Advertisers do not think that it matters if their commercial is remembered out of annoyance as a negative reaction is still a reaction.

If you do not want any commercials, you could subscribe to Hulu’s ad free version. If you have decided to go with this plan, keep in mind that you would have to pay more than the regular streaming plan. For example, your regular subscription plan with advertisements would cost you $6.99 or $69.99/year while if you subscribe to Hulu without advertisements, you will have to pay around $12.99 per month. If you wish to learn more about subscription plans of Hulu, click here.

The FCC’s law is not perfect and ads are smart

FCC or Federal Communications Commission is a government body which handles the following areas:

• Distributing wireless and cellular access
• Protecting intellectual property and copyright laws
• Overseeing mergers and acquisitions of media companies
• Regulating content and distribution of media companies in the US

Loud commercials are in fact, illegal according to the Commercial Advertisement Loudness Mitigation or the CALM Act. It is a law which ensures that advertisement volumes are at a regulated volume. This means, they have prohibited for any commercials to be louder than any channel’s shows. Unfortunately, violation of this act is still being practiced by many streaming sites. Unfortunately the CALM act is not as perfect as it seems and there are numerous advertisers who have found ways to work around this law.

Advertisers could get past the CALM act as there are a few loopholes. Hence, what advertisers do is they actually lower the volume of the show. Hence, when advertisers are questioned, they would only reply – commercials are not loud but rather the shows are just quiet. They also have the linear increase method technique wherein the sound would start soft like the show and then it would gradually increase the volume.

Hulu is not regulated by FCC

Yes, you’ve read that right. Hulu is not regulated by FCC. This is why a lot of advertisers get away with it. It means, Hulu and other online streaming sites could freely do whatever they want and this includes the control over advertisement volume.

How Do I Fix Loud Commercials on Hulu?

One very effective way to stop loud commercials is by subscribing to Hulu’s ad free plan. They offer 30-day trial period for new users and then, after, you would be charged $12.99 monthly. For regular Hulu users, this is actually the best recommendation that you would get. Keep in mind, however, that this plan still comes with commercials but only at the beginning and at the end of the show.

Use ad blockers

It is possible to use an ad blocker too. Hence, if you are streaming Hulu on your Windows computer, you could use extensions like Hulu Ad Skipper.

Use Auto Volume Leveling on Your Streaming Device

You could use your streaming device’s auto volume leveling feature

Roku Sticks and TV

• While playing a video click the asterisk sign
• Go to volume
• Select leveling

Fire TVs

• Open settings
• Go to display and sounds
• Select audio
• Click Advanced audio
• Select volume leveler

Apple TV

• Open settings
• Search Video and Audio
• Turn on reduce loud sounds

Enable your TV’s auto volume feature

For LG WebOS TV

• Go to settings
• Select sound
• Search expert settings
• Select auto volume

For Samsung Smart TV

• Open settings
• Go to Sound
• Open Volume Mode
• Select Auto Volume

Vizio SmartCast TV Models

• Go to Menu
• Select Audio
• Turn on Volume Leveling

Buy an Audio Compressor Device

Though this is not very practical, but, if you have spare money, then why not get one. This audio limiter which is called by many, has the ability to regulate its volume no matter what model or brand it is. Through the use of an audio compressor you could reduce loud noises and boost low sounds.

The post Why Are Commercials So Loud on Hulu and How to Fix It appeared first on Cult Tech.