SEO is changing!
No matter what you do, you need to adapt yourself according to the situation to be viable in the game!
In this quick post, I will illustrate some important points about the future of SEO and techniques which can help you to adapt to the upcoming SEO trends!
So let’s start!
Voice Search will be the Main Stream
The future of SEO is voice Search. Users will no longer type any keyword or query in the search engine to get their desired result. Instead of that, they will simply use their voice-enabled digital assistants like Alexa, Google Home to do the work for them. So no more typing the traditional keyword.
According to Jeff Bezos in an Amazon Q3 report, it is reported that tens of millions of customers have now purchased Alexa devices, which begins to give us an idea how voice search is going to impact our way of searching in near future.
People are basically lazy. They want something instant and more personalized! These voice-based assistants fit their needs effectively.
So what you should do? What will be your SEO strategy for voice search?
The answer is simple. You have to think more like your customers and use more conversational queries on your website. These conversational queries are different from traditional keywords or queries.
For example, if you are searching for a cake shop in your area you will trigger conversational queries like “cake shop near me” or “best cake shops near me”
In fact according to Google, There is an almost 500% increase in “near me” Mobile searches over the last two years. “near me “ searches are no longer confined to search a place but now hugely used to find a particular thing in a particular time.
So there is tremendous potential for optimizing our website around the voice search. Using these conversational queries around our website is one of the key things to optimize around voice search.
If you are a news publisher or a content-driven website you can also use speakable markup to mark up portions of a news article that are most appropriate to be read aloud by the Google Assistant.
The F.A.Q format content will be the indispensable content format for every website.
Smart home devices like Google Home has already extended their support around this which makes things interesting indeed!
Mobile will be the center for all searches
Mobile is everywhere!
According to Statistica,In 2018, 52.2% of all global online traffic was generated through mobiles, up from 50.3% in the previous year.
This is huge!
So if you are not leveraging your mobile SEO strategy you are missing a lot. The shift of search from Desktop to Mobile is now very prominent and all the major players are leveraging the strategy straightway!
So what you should do? What will be your Mobile SEO strategy?
First of all, ensure your website is fully optimized for mobile. If you have a different version of the website for the mobile version make sure it is desktop equivalent. But the best thing is to have a responsive design to maintain the develop the maintenance overhead.
The shift to Mobile first indexing is a major step for prioritizing mobile over desktop.
If you are unsure check if your website is already mobile friendly or not using Google’s mobile-friendly test. You can also utilize tools like GTmetrix which even gives you a detailed analysis of your website for better optimization scopes.
You can also use Google’s own Mobile Usabilty report under Google’s Search Console to check the further mobile optimization issue for your website.
The latest innovations of mobile SEO also includes the AMP implementation.AMP is an open-source library that offers a great way to create web pages that are compelling, engaging, and load near instantaneously for users.
“The Accelerated Mobile Pages (AMP)” is really the future of the web and is experiencing a tremendous growth covering 25 million domains, 100+ technology vendors, and leading platforms, that span the areas of advertising publishing, e-commerce, local and small businesses, and more!
So if you have not implanted AMP make it a priority.
The new Search Console from Google has also a dedicated section for these AMP pages which makes it handy debugging any AMP related issues.
The next aspect of the mobile SEO is to speed up your website for mobile. Speed is an important metric. In fact, nobody wants a website loading slowly. In fact, 53% of users abandon websites that takes more than 3 seconds to load.
That is huge!
This is huge. But this can be corrected with some simple fixes. Luckily Google has provided some great support for all the webmasters to do this. Simple put your website into Google Mobile Speed testing tool and it will come up with a nice report for your mobile speed statistics.
The new revamped Google’s PageSpeed Insights is also a great way to evaluate your mobile optimization scopes and recommendations.
It provides the new Lighthouse analysis of the current page on an emulated mobile network for some great insights.
Use of Advanced Analytics in SEO
Analytics is the backbone of any successful campaign and SEO is not an exception. If you can’t analyze the results then you will never figure out what is working and what is not. Today’s most of the analytics tool works as a descriptive model which tells the quantitative data.
But what about qualitative data or predictive data? In future SEO will be revolved around the predictive model of the data which can predict the SEO expectations for future!
There are many popular analytics platforms like Google Analytics is already integrating such functions like ‘Insights’ which is telling us the trends or any anomaly detected by the system. This is accomplished by the use of AI(Artificial Intelligence) and Machine Learning. You can also have the option to analyze the trend of your website visitors which can help you figure out your future SEO marketing strategy more precisely.
Local SEO will rule
Local SEO is not a new thing. Optimizing your business website or business listing for local customers is an amazing and effective way to reach to your customers. But the importance of local SEO is growing day by day in an exponential manner. According to BrightLocal 46% of all Google searches are local and 505 of the local users who search in Google ends up buying the same day! That is why SEO Experts like Neil Patel is stressing so much about local SEO these days.
So local SEO is crucial for every business out there.
So how to make your local SEO effective?
You can start with the below -mentioned steps:
Claim and Optimize your Google My Business Listing. According to Moz Google My Business impacts your Local SEO rankings in SERPS up to 25%.
So optimizing the Google My Business(GMB) can single-handedly skyrocket your Local SEO. Make sure to utilize all the options provided by GMB and try to complete your profile 100%.
Make fresh Google posts frequently to feed your GMB listing fresh content which can help your users to get useful information all the time. It can be an announcement, it can be a special product offer or it can be an upcoming event notification. Believe me, Google posts works like a charm. So keep that noted.
Next, you can build local citations and reviews for your business. Involving in a local forum and making a partnership with local influencers can also help you to spread the word of mouth marketing which can be a handy way to improve your local SEO.
Lastly, I will also recommend building local pages on your website for every location for your business. It will help search engines as well as your visitors to emphasize locally.
Hope the above post will help you to understand the future of SEO and the upcoming trends regarding SEO. If you like the post please don’t forget to share it. If you have something to say please also let me know in the comment box below!
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