15 Second Rule – Getting and Retaining Someone’s Attention Online

As anyone who dwells from the realm of the internet knows, it’s daunting to keep the reader’s attention online, especially when there are 5,000 ads, blogs and websites competing to catch your eye every day. 

Even according to Hubspot, as many as 55% of web visitors leave a website in a quarter of a minute. This clearly means that if you want to create a valuable digital product (a mobile app or web app), it has to represent an extraordinary quality of web design. 

Actually, it needs the “WOW” effect! 

But, how will you find the right web Development company to provide such alluring yet interactive web designs?

As known, from functionality and appearance to navigation and coding integrity, a lot goes into making an eye-catching and user-friendly website.  That’s not all!

Web developers and designers must work together to craft a website that search engines will easily trace, engage customers and encourage conversation. That’s a lot of pressure, actually. 

Fortunately, following the tips and tricks will guide you through creating a unique user experience that inspires viewers to become loyal brand advocates.   

Things To Consider Before Developing A Mobile App

#Must Have 1: Target Audience Analysis

Without the right strategy, it’s an uphill task for any business to achieve its objectives. And, to build an effective website strategy, it’s vital to define the website goal and carry audience analysis. 

These days, audience research and analysis is carried out scientifically, and it’s by creating user persona. 

To define, user persona is a fictional character/s communicating the initial characteristic of groups of users. Thus, user person consist of: 

• Psychographic

It consist of goals, tasks, and motivations

• Web-o-graphics

It includes webe xperience, OS platforms, usage locations, use frequency, social media, favorite and a lot other user preference on the web. 

• Geography  

This element consists of the data of age, occupation, education for the B2C audience. And, for B2B, its company size, position, and the company’s role are considered important data.

Therefore, building a website keeping the user persona perspective in mind may get you definitive success.

#Must Have 2:Choose A Domain Name 

Choosing the domain name/URL for your website needs consideration of four elements, like: 

• Human Perspective  

The human perspective includes reading, speaking, readability and remembering. 

• SEO Perspective

The SEO perspective consists of relevance and containing business keywords. 

• Legal Perspective

The legal perspective includes trademark and copyright issues. 

• Brand Perspective 

The domain extension depends on the nature of business, region or also business genre. Besides, make it unique to stand out.

#Must Have 3: Web Host Selection 

Undeniably, fast loading is a crucial factor in Search Engine Ranking and hosting services impacting loading performance. 

Besides, hosting influences many other website success factors. 

So, in a nutshell, selecting the web host is important, and only an experienced web developer in Dubai can offer you the right technical help to show you a way to cut through hosting jargon while making an informed decision.

• Area of hosting specialization.
• Testimonials and email features.
• Cost of hosting packages with correct ROI in mind.
• Pay attention to additional features and add-ons. 
• Scalability and control panel offerings. 
• Hardware capabilities along with technology specifications. 
• Control panel offerings. 
• Validate reputation of hosting company through third-party customer review portals.

Today, there are flooded hosting options in the form of VPS and cloud hosting different from shared hosting. Therefore, ask your technology partner to choose the right and affordable option for you. 

#Must Have 4: Prototyping 

Before you inch ahead in the Web Development process, wireframe and design prototype development are the imperative ones. Almost all development methodologies are following those steps importantly.

• Audience to the website.
• User journey to achieve user objectives.
• The goals of your website.
• A perfect blend of users core objective with website goals.

In a nutshell, prototyping is an iterative process, so you have to limit the number of iterations considering design choices and affordability in the sense of effort, time and resources invested in the prototype design process.  

#Must Have 5: The Right Design 

After the client approves the prototype, the web designer takes the final decisive step by shifting design in Photoshop or Illustrator like designing software where low-fidelity and high-fidelity design mock-up development is included.  

The final design in crafting software offers the simulation of final web pages while modern designing software takes care of exporting, slicing, and HTML/CSS version development.  

#Must Have 6: The Latest Technology Stack

The coding stage of website development is crucial to develop source Code that makes the website live, dynamic, and intuitive. Besides, there are several best coding standards like: 

• Make code clean by eliminating unconventional and unwanted regulations. 
• Don’t follow hard-coded value practices; rather, keep the code portable.
• Follow naming conventions and keep code simple by implying simple logic. 
• Ensure the code is comprehensive for any level of skilled Web developers in UAE by integrating only essential comments. 
• Frequent test coding should be done and simultaneously use code auto-correction tools.  

#Must Have 7: Smart UI Elements on Different Pages

Using smart UI elements is one of the inescapable parts of website development. Below are a handful of the best practices. 

• Design Read More and Continue Reading buttons or links effectively to engage users in their journey. 
• Don’t turn a blind eye to error page design to convey a message effectively. 
• Craft effective CTA (Call To Action) buttons to catch the eye of website users and entice them to accomplish website goals. 
• Consider integrating design progress trackers, maps and coming button soon for unparalleled user experiences. 
• Design pricing tables quotes like block and pull quotes by following the latest trends. 
• Craft beautiful, attractive and user-friendly shopping cart icons like bags, baskets, carts, trolleys and baskets to grab shoppers’ attention on ecommerce websites. 
• Use the latest gallery for date stamps and calendar elements, and icons. 

#Must Have 8: Content Strategy 

Whether you agree or not, many web development companies in the UAE believe – “A good content strategy glues the audience”; and you must follow the below tips to abreast the competition. 

• Write content keeping your target audience in mind.
• Inspire the audience to take action for CTA elements.
• Write content within the optimum word limit. 
• Pay attention to messaging priorities.
• Opt for natural language to support voice search.
• Offer space for creative elements, especially on non-SEO pages. 
• Try to keep SEO content below the fold and prioritize users. 

All in all, the right content strategy helps you identify what is already present, what should be created, and more crucially why it should be created. 

And, to help you define it, Brain Traffic has developed the “Content Strategy Quad” to help describe the content-oriented and people-oriented components you should know. 

#Must Have 9: Quick Loading 

Google loves quick websites and also gives them a ranking. 

These days, people are impatient by nature and don’t invest more than 3 seconds for a website to load despite its display of loading animations. 

Here are some tips to bring fast loading on your website: 

• Keep the HTML code of your website source code document minimum. 
• As images have the lion’s share in load performance, the web development companies in UAE integrate the modern images optimization software and technologies to cut the image weight compromising on quality. 
• Loading background images while using external CSS files is the right way to ignore speck on bandwidth and connectivity. 
• Use clean, covenant and comprehensive code. 
• Avoid inline scripts like CSS and JavaScript that slow down the loading. 
• Lastly, use cache technologies to improve load performance for your website. 

#Must Have 10: The Primitive Features And Functionalities

Presently, static and straightforward websites hardly work because people want to do many things with them. Their expectations are higher when everything funnels to features and functionality of websites. For instance: 

• Your website should be dynamic, intuitive and updating content in real-time. 
• If your website niche needs location-based features, you should consider GPS and LBS features. 
• You can also consider the Chatbot option to offer Artificial Intelligence enabled chat communication to your esteemed customers. 
• Your website should be integrated with the latest security features.
• If your website has many web pages, integrate advanced features or engines to quickly find intended content. 
• Include multimedia content to grab the attention of visitors and engage them with high quality images and videos. 
• If you have an ecommerce website, it must comply with all the latest ecommerce features with customized functionalities. 
• Lastly, it should have smart UI elements to offer an unparalleled user experience with fast loading for the best performance.

#Must Have 11: Compatibility Factor Matters

Browser compatibility and OS compatibility is a fundamental issue of your website code, and design is not that way. So, test frequently during the development and quality analysis stage. 

Today mobile browsers are penetrating highly, so it’s mandatory to check your mobile-friendly website for all major mobile browsers and also older versions. 

#Must Have 12: Security Concern Is Important

As we do almost all tasks online using various channels and undeniably, websites are the focal point for it as many data transactions take place on our websites, including personal, business and financial data.  

Moreover, websites integrate web services, web apps, LBS, IoT apps and numerous new technology innovations through APIs. Thus, vulnerabilities are high, and it’s important to take adequate measures during web development and designing.  

So, ask your app developer to follow universal security standards and obtain the latest encryption technologies for your website security to offer safe and secure web experiences. Security lapses in authorization and authentication processes are common challenges. So, it’s better to use the latest spam filters like equivalent and captcha mechanisms to prevent automated bots from breaking your security walls or spreading viruses. 

Simply put, antivirus and malware prevention software apps are essential on servers to avert hacking and different injections and other malicious activities. 

#Must Have 13: Maintenance

The proper maintenance of your website allows it to offer services in the long run and maximize ROI (Return On Investment).

• To ease the maintenance process, make sure your website code should be comprehensive and clear so any skilled developer can start working on it. 
• Keep images, and other multimedia content scrutinized on the backend server.  
• Update content and other resources frequently to keep the website fresh and contemporary, so integrating CMS is the best choice. 
• Follow the naming conventions and the file management standards to access the needed resources quickly. 

#Must Have 14:  Launching 

Without the right deployment, it’s daunting to publish your website on the internet and run it successfully. 

• Keep website source code for easy files and folder management. 
• Use the latest hosting tools and features for the best launching process of your website. 
• Keep the control panel organized for easy source code access and regular modification. 
• Compresses the source code and resources of the website for faster upload on cPanel or through FTP like other methods. 

#Must Have 15: The Quick Cost Rundown

Finally, after considering all the things in Website Designing and Development, it’s important to focus on the cost and cost-efficiency of your website.  

• Hire web developers with a profound skilled set and profound experiences. 
• Define different types of engagement models like part-time hiring, fixed project cost, or hourly rates hiring model.  
• Get your project proposal and free ballpark estimation before making any final call. 
• Check costs of maintenance and updates in advance and add them to the total cost of the website for a given period. 
• Check the cost of support services and also free service offerings. 
• Look for the cost of support services and free service offerings. 

Finally

There are several factors influencing website success that are related to web design and the web development process. Thus, the tips above may prove beneficial for website owners as well as for website developers. 

Besides, rooted in this knowledge, you can easily select the right web development company in Dubai for a seamless development journey. Just test the knowledge and skills of your web designers and developers before hiring them. 

It’s the team of web developers at Xicom Technologies, which is acquainted with the latest web development technologies and trends to craft a contemporary and competent website and web apps for your business without leaving a burning hole in your pocket. 

Known as the leading web development company specialising in offering quality deliverables, having clients from many industries, Xicom offers nothing less than the best. The best of software methodologies, the best of advanced web design and development technologies and tools in delivering premium quality web apps, custom ecommerce solutions, CMS, online portals, and mobile and desktop apps.

In a nutshell, Xicom’s core objective is to inspire the next with the best-valued web solutions to achieve excellence and offer unparalleled client experience. So, let’s have some exchange of thoughts with the experts for a kick start!