Jeep has announced that it’s bringing back the Tuscadero Pink Color for the 2024 Jeep Wrangler. The pink color was first offered on the 2021 Wrangler.

Some 30,000 customers placed an order for Tuscadero when it first debuted in 2021,” said Bill Peffer, senior vice president and head of Jeep brand – North America.

The Tuscadero paint is an $895 option and is available on the Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X and Rubicon 392 models. To start it will be paired with a black hardtop, body-color hardtop or black soft-top. The Sky One-Touch powertop with the Tuscadero paint will be available in late Q2 2024. 

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