In a time when budget is more important than ever and making sure that it is divided in way a that is going to bring you the most bang for your buck, you need to make sure you can track your spend and how this is working for your business.

Campaign reporting is so important for any business as it will enable you to identify, measure and analyse which of your numbers are generating the most calls and the cost of each call to you, with accurate Cost-Per-Call (CPC) data.

When displaying unique numbers on different advertising media or on different pages of your website, Campaign Reporting will allow you to monitor which marketing channels and call-traffic sources are performing best for you – helping you focus time and budget on the activities that will drive your business.

Use Campaign Reporting to set up marketing and advertising campaigns, run advanced call reports, view graphs, measure call traffic for individual numbers and compare call traffic between groups of numbers. You will be able to run reports on individual numbers for number of calls by day, number of calls by week and by month, a list all calls to your campaign, unique caller list (to remove duplicate calls from the same number) and a unique caller summary.

Not only can you run reports on individual numbers, but you can run comparison reports against your campaigns including number of calls by day, week and month and number of minutes by day, week and month.

Campaign reporting works wonderfully alongside the call tracking features we offer free as part of our service; referrer tracking, track loyalty, track PPC, track offline marketing and Google Analytics. We make sure you have all bases covered ensuring you are spending your budget in the right place.

For further information on our call tracking visit https://www.switchboardfree.co.uk/call-tracking/ or call the team on 0203 189 1213.

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