Audio Branding can be a mix of both music and messages for your caller to listen to whilst they are on hold.
Why would you need it?
We all know that there is plenty of competition for any Business, so you need to make sure that your business stands out from the rest and connects you with your consumer. It is companies that go beyond that make the biggest impact to their customers.
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Will it really improve my customers experience?
Ultimately, yes! Research shows that there are 3 stages of how long a caller will stay on hold depending on the level of entertainment they have.
Standard ringtone – just 90 seconds
Music – 2 minutes and 30 seconds
Music and messages – 4 minutes
If you put yourself in your callers shoes how will you feel listening to a boring ringtone? I know how I feel myself hearing that dulcet tone!
Give me some music I like, and I am very happy humming along and it is even better when I can listen to information about the company, it allows me to learn about them or promotions they are running.
What on earth do I record?
The recording world is your oyster! Why not tell new customers about you, what you do, how long you have been in business, how you can help them. This instantly is going to install confidence in new customers of how professional you are and reassure returning customers.
Let your callers know about promotions you are currently running, promote your products and the service you offer. It is a fantastic way to build a relationship before you have even spoken to your customer.
Studies have shown the majority of callers (88%) like to hear messages when they are on hold, but it needs to be relevant messages. In one study 20% of callers made a purchase from hearing an offer whilst waiting for the call to be answered, this is a potentially huge untapped resource which can help to boost your company’s sales.
To find out more about how we can assist you with giving your business the advantage over others, call our support team on 0203 189 1213.
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