Whilst online presence is vital for many companies, some of whom spend a huge proportion on their budgets on advertising and upkeep, telephone conversations are equally important.

Call Tracking is essential for recording information about your incoming telephone calls. Although this will not track the conversation it does allow you to track both online and offline Marketing.

Ok, so what different types of tracking are there?

With our call tracking this allows you to have a separate number for each form of marketing. Track calls received from individual numbers on your websites or web pages, monitor call traffic received from your newspaper advertising or leaflet drops, and use Google Analytics with SwitchboardFREE to view online call stats in real time or Campaign Reporting to monitor and analyse call traffic alongside web traffic.

• Referrer call tracking – enables you to track phones form different web referrers (Google, Bing, Yahoo etc). Display a different queue number based on where your visitor was referred from allowing you to see what percentage of visitors from a particular referrer convert into a phone call.
• Track Loyalty – find whether phone calls you receive from your website are from new or returning visitors.
• Track PPC – enables you to display a different phone number based on whether your website visitors are coming via paid Google search links or other channels
• Track Offline Marketing – attach different numbers to each piece of marketing (Magazine, leaflet, business card etc).
• Google Analytics Integration – Track the number of phone calls you receive from each of your web pages or websites

Detailed reports can be generated that show you exactly which areas of your marketing activity are generating phone calls, allowing you to concentrate your efforts on the marketing that is bringing in the business. Divert your marketing budget to the most effective marketing activities and increase your return on investment (ROI).

Is it really that important?

In a word, yes!

Marketing budgets are understandably a huge percentage of expenditure within a business, so naturally you want to make sure you are spending your budget in the best place possible. There is no point spending £100’s advertising in your local newspaper if you aren’t getting any calls from the advert. Without call tracking there is no guarantee you would every find this out.

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