Get Prepared
I appreciate this probably seems pretty obvious, however its really easy for time to slip away and before you know you are sitting down to your Christmas dinner eyeing up the last Yorkshire Pud!
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Whilst some businesses need to prepare for their busiest time over the Christmas period, others will experience a lull in Business and both need to formulate a plan – especially when it comes to finances.
If Christmas is usually one of your busiest times, you will need to make sure you have everything in place to meet your customer’s needs, whether it is more stock, time, staff members or anything else.
On the other hand, if Christmas is a financially difficult time for your business, be sure to only spend on the essential things. Don’t forget you’ll need to pay your tax return at the end of January, if you haven’t already, so you will need to be financially ready for this!
Think about your Christmas Marketing
Christmas can be a huge opportunity for businesses of any size, so with some well thought out marketing ideas this gives you a great opportunity to reach out to previous customers, engage new ones or connect to existing one.
Pick something that works for your business, there are plenty of opportunities for themed marketing events no matter what kind of business you run.
Spread some Christmas cheers with some special offers
Christmas is a time people expect to spend and are willing to do so, so by attracting them with a special Offer, whether you offer them a discount when purchasing multiple products, discounted price on individual items or a freebie is going to encourage them to use your services/business. If your business permits offer free gift wrapping or next day delivery – making the customers life much easier in the stressful build up to Christmas. By doing this, you’ll make your business the first-place people think of when they start doing their Christmas shopping.
Be alert!
During the run up to Christmas it is well known that theft increase during this period. In 2016, tradesmen were more likely to have their tools stolen during the autumn and winter months, thieves can target anyone.
Whether you work from a massive warehouse or from a spare room, you need to make sure that you keep your valuables safely stowed away.
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