In order to innovate and lead the field in Customer Experience Management, Bank of Punjab (BOP) has partnered with C Square to to use the number of the world 1 Contact Center / CX Solution Provider Genesys.

Given the rapid digital transformation of Customer Engagement, BOP realizes the need to be ready to serve customers in a more consistent and personalized way at all contact moments. In addition, C Square has the task of replacing the old CRM with the latest Enterprise Wide Avantage CRM.

Because BOP is leading in the financial sector of Pakistan, they have selected Genesys, taking into account a long-term vision for automation and efficiency in the field of customer experience, using digital engagement tools (such as "Kate" blended Artificial. bot) for the future.

Mr. Mohamed Afifi, Managing Director of Genesys in the Middle East, had this to say:

"The rise of more bank customers in Pakistan has made efforts for a new type of consumer who needs a truly omnichannel platform." Customers in the banking sector have grown ten times over the past decade, but we still do not serve than 12% of the population, there is the possibility of growth "

The agreement between BOP and C Square identifies areas of cooperation between the two institutions.

The agreement was signed at the C Square office in Karachi and was attended by the senior management of both organizations, including Mr. Syed Muhammad Naqvi – Head Contact Center, Mr. Farrukh Saeed – Head of ADC and Mr. Zohaib Khalid – Manager Contact Center of BOP, and of C Square Ahsan Mashkoor CEO, Mr. Hassan R Shaikh CTO, Tanvir Hussain Head of Sales South, Abdul Rafay Head of Marketing, Sameer Javed Head of PMO and Syed Tausif Head of Presales.

After successfully deploying more than 60 contact centers in the EMEA region with the ultimate customer experience, C Square added another Bank Bank or Punjab to the list. With its strong focus on delivering value through close collaboration with customers, internal experts and innovative, progressive solutions, C Square has evolved into one of the fastest growing solutions for customer experience management solutions in the EMEA region.

On the other hand, the Bank of Punjab (BOP) is one of the country's prominent financial institutions with PACRA Ratings: AA – Long Term and A1 Short Term. Strengthened with years of banking expertise and driven by strategic goals set out by their board and senior management, the bank has invested in the latest technology to offer a comprehensive range of products and services.