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BreadWallet Rebrands to Bread, Plans to Raise $20 Million in ICO

BreadPockets, one of most likely probably the most secure and broadly used bitcoin wallets has formally rebranded to Bread and has launched an preliminary coin offering (ICO) advertising and marketing marketing campaign and a big change to its iOS and Android apps.

In September, Bread carried out a big overhaul to the equipment’s client interface and design, for the first time since 2014.

In the short-term, Bread Plans to mix various updates along with ERC 20 token help, which may allow Bread’s prospects to safely retailer, ship, and acquire tokens launched on prime of the Ethereum protocol using the ERC 20 token commonplace.

In an interview with Fortune, Bread co-founder Aaron Lasher emphasised that the most recent overhaul of the app’s client interface and the company’s decision to implement help for ERC 20 tokens originated from the company’s imaginative and prescient to allow prospects to use the app as a cryptocurrency and asset portfolio administration system.

With Bread, prospects can now preserve any ICO token on their mobile system with out the need for separate native wallets.

“Bread was made in 2014 as a simple secure solution at a time when wallets were so complex only geeks could use them. But now anything can be tokenized and crypto-currency is part of the world of portfolio management,” acknowledged Lasher.

Currently, Bread is the popular cryptocurrency pockets on iOS and the company is one of an important and quickest rising companies in the realm, with 750,000 shoppers in over 140 nations, defending billions of value of bitcoin.

Since launch, the Bread progress group has centered on simplicity, security, and the prevention of theft attributable to malware and vulnerabilities. Its latest change mirrored the company’s dedication to simplifying the strategy of sending and receiving cryptocurrencies.


As’s description of Bread reads:

“Simplicity is breadwallet’s core design principle. As a real standalone Bitcoin client, there is no server to get hacked or go down, and by building on iOS’s strong security base, breadwallet is designed to protect you from malware, browser security holes, even physical theft.”

Within the earlier month, Bread raised $12 million in its presale which purchased out in merely 4 days. The subsequent stage of their ICO will run from December 15th – 23rd with the agency wanting to elevate $20 million. 

During the ICO, a most of 160 million Bread tokens will most likely be issued, priced at 900 BRD tokens per 1 Ethereum. 106 million of those tokens will most likely be purchased to consumers and the rest will most likely be retained by Bread for future progress, operations, and administrative costs.

In the upcoming months, the funds raised in its ICO will most likely be used to deal with the rising demand for the app from prospects and for the occasion of Bread’s crypto-asset portfolio administration system.

“Once it is possible to invest in digital assets, such as ERC20 tokens, and hold them in your Bread, users will most likely want access to powerful tools to track the performance of their holdings. We will be introducing a robust portfolio management platform, with a design similar to asset trading and management platforms for the traditional financial industry,” acknowledged the Bread progress group.

By early 2018, Bread moreover plan to current prospects with various knowledge sources, along with the most recent cryptocurrency and token-related data.

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BreadWallet Rebrands to Bread, Plans to Raise $20 Million in ICO


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