Whether it’s a car, appliance or even an industrial machine; everything is become connected which has led to businesses store more and more data into the public Cloud. But that too is seen changing as companies are now reversing that strategy and bringing data back to on-premises infrastructure.

Meg Whitman, CEO of Hewlett-Packard Enterprise (HPE) however believes that instead of giving up on public clouds altogether, companies should move towards a “hybridIT” model which provides them with benefits of both on and off premises cloud. “We see this emerging world as one where everything computes. In that world, your business will live or die based on technology,” Whitman said speaking at the opening keynote of Hpe Discover 2017 Conference in Las Vegas on Tuesday. Speaking about the hybridIT model, he added that it allows the businesses to run more smoothly due to the greater flexibility and reliability of such a model, thereby helping companies (large or small).

With software-defined infrastructure being the key element behind hybridIT simpler for businesses, HPE has managed to embrace it with its $650 million purchase of SimpliVity earlier this year along with HPR Synergy, which is referred to as the “composable infrastructure” by the company and is defined by Lewis as “a new category of infrastructure that delivers fluid pools of networking, storage and compute resources that can be composed and recomposed as business needs dictate.”

A recent IDC research shows that 53% of enterprises have or are considering bringing back their workloads back on-premises from public clouds. This, according to Whitman means that hybrid will become a dominant strategy for businesses in the near future. This hybridIT trend has resulted in the adoption and emergence of software-defined innovation along with easy ways of consuming IT services and purchasing them.

Though public clouds manage to be the perfect choice for some apps due to their low cost and shorter deploys time, many of the HPE customers are seeking help in the optimization of hybrid environment.

According to Whitman, “once organizations get to a certain point, she said, they “essentially hit what we call the cloud cliff, where either for reasons of control, security, performance or cost, the platform they went with is no longer the best option.” And though she adds that companies do not want to altogether abandon their investments of public clouds, they are shifting towards a hybrid environment that is not only user-friendly but also provides security and control to them.

So exactly how is HPE approaching this next phase in hyvridIT? Well, HPE Discover recently unveiled “Project New Stack” which is their newest approach towards hybridIT management, “providing unified management that delivers build-anywhere, deploy-anywhere simplicity across traditional IT, private cloud, managed and public clouds,”

Lewis writes that, “Project New Stack will extend the ability to provide on-demand allocation of resources, operating environments and applications across an organization’s Entire Hybridit Estate, allowing collaboration among IT operations, developers and line of business managers. Project New Stack will provide cost insights and analytics across an organization’s entire hybridIT estate, giving our customers the ability to deploy workloads based on business and economic requirements and making it easier to tap into underutilized resources already on-premises. In short, it will help customers optimize their right mix of hybridIT.”