With more than three billion users worldwide, Social Media has become one of the best places for promoting a business.

Whether you’re running a gym or a travel agency, platforms such as Facebook, Instagram and Twitter are where you’re supposed to market your company. However, there’s much more to it than just creating Social media pages and setting your logo as your business’s profile picture.

If you want to make sure you know what you’re doing, check out the following six dos and don’ts of social media marketing.

1. Do post quality content

Anyone can start a social media profile and just share anything they come across. Do this and you’ll get labeled as a spammer and nobody will want to follow your page. Instead, what you need to do is share quality content and give people on social media a reason to follow your page. Subscribing to online magazines related to your industry is a good idea as it provides you with content your followers might be interested in. Another good idea is to use your expertise and create original content to share on social media.

2. Don’t neglect your pages

A large number of social media users check their social media feed at least a few times a day. This doesn’t mean that you have to share content all the time but being active on social media is an absolute must. You’d probably be surprised by how many business owners decide just to create pages for their business only to leave them intact. According to experts, posting once or twice per day is more than enough to get your company noticed and get a decent number of likes and shares.

3. Do monitor your efforts

There’s no point in marketing on social media if you have no idea whether your efforts are paying off. Also, why do it if you’re not going to keep an eye on what your competitors do and try to learn from them? However, running a business takes a lot of time and you may not always be able to do this and focus on your core operations at the same time. Luckily, there are experts in social mention monitoring who can do this for you. Connect with the right professionals and tracking your performance will never be a guessing game again.

4. Don’t forget to network

No matter what kind of business you’re running, connecting with other business owners out there can do wonders for your sales. Social media helps you do this without even having to leave your office. Keep an eye out for companies from your industry that don’t sell the same product you do and see if you connect with them. Most of the time, all you’ll need to do is give their business a shout-out and they’ll be ready to do the same for you. LinkedIn is one of the best platforms used for networking with more than 500 million members.

5. Do rely on graphics

Take a look at your social media feed and you’ll see all kinds of visuals being posted. Graphics play an important role on social media, mostly because they make it more fun and dynamic. Also, according to studies, people can recall 65% of visual content they see on social media even three days after they see it. This makes using graphics in your social media efforts a real no brainer. Find a good graphic design company and have them create original pictures and infographics for your pages.

6. Don’t argue with your followers

Arguing with your followers in the comment section is one of the worst things you can do on social media. Despite this, many business owners think their followers are wrong and don’t fear responding negatively to the comments they get. Running social media pages for your business is all about being professionals and it’s always better to offer a discount or refund than to start arguments with your customers. The same goes for any messages you receive as the customer can always take a screenshot of your conversation and share it.

If you want to use social media to attract new customers and form strong relationships with the current ones, you have to do it right. Have these dos and don’ts in mind and promoting your business effectively on popular platforms will be a lot easier.