There are thousands of ways to build a website, and Wix.com is one of the most popular brands in the website builder industry.

Wix has established itself as a market leader, and has been around for several years already – in fact, more than a decade.

Despite its popularity, if you’re a business owner, or just someone who is interested in starting a website, you probably want to know about the Technology behind Wix.com, and we’re here to discuss that.

The Technology Behind Wix

Back in 2012, Wix launched their HTML5 website builder, and this has been the technology on which Wix sites have been based ever since. Basically, HTML5 technology facilitates a powerful drag and drop platform that allows users to create extraordinary websites that are aesthetic, functional and fully accessible on all devices.

The HTML5 website builder of Wix combines two important qualities when it comes to website building: the use of the most advanced technology available and ease-of-use. This combination is a major reason why more and more people are choosing Wix as their website builder.

Why HTML5?

The reason why Wix decided to implement HTML5 technology over other available technology is because they strongly believe that HTML5 provides their users with the ultimate website-building experience that cannot be matched by other platforms. One of the best features of HTML5 is that it offers full control over design elements.

Aside from that, here are some of the features available in the Wix editor and why you might also consider trying it:

• The Editor allows you to make your website user-friendly, as it provides a number of navigation-related tools that facilitate a clean and simple user experience.
• With the regular and mobile editors, there is the ability to edit and preview your site for both desktops/laptops and mobile devices.
• With the new full-screen elements, you’ll be able to add wonderful backgrounds on your website.
• Use advanced SEO capabilities to optimize your site and improve its online presence.
• Save time as you can modify the themes (fonts and colors) of multiple groups of text throughout your site without having to highlight specific strings of text.

Be a Little More Interactive: Through the Wix Forum, you can create an online community for your website where your visitors can interact with each other.

Wix Mobile App: Most people nowadays use their mobile phones to access the internet and manage their lives, and Wix is well aware of this. Through the Wix Mobile App, you’ll be able to manage your site and interact with your site conveniently from your smartphone.

FlipBook: To ensure that your visitors will be motivated to stay on your site and explore your content, it’s important to come up with a gimmick or strategy that would encourage them to do so. One option would be to use the Flipbook element, where your visitors can flip through books, photos, albums, and many more.

Stand Out From the Crowd: Wix also offers the “Lightbox” feature. Using this feature, you’ll be able to highlight important content effectively, as users will be greeted by a stunning and captivating lightbox every time they visit your site.

Products Offered by Wix.com

Wix offers a lot of products, but for now, we’re going to focus on what has been released recently, and here are a few of new products:

• Mobile Zoom In & Out: This allows the mobile users to zoom in and out the Wix website, as well as the galleries.
• Wix Music Singles and Playlists: Users can create an audio experience that fits their website, as they can either create a personalized playlist or simply upload a single track to be showcased on the site.
• Wix Video – Strip Video Layout: This enables you to create visual effects for your videos that are extended the full width of the screen.
• Wix Video – Stats feature: Tracking success is very important, and Wix has an online tracker that would help you monitor your YouTube, Facebook, and Vimeo progress.
• Face Magic: Images are very important, and with the help of Face Magic, you’ll be able to edit your pictures in a way that they would be extra appealing once posted.
• Freeze Header: This ensures that all the important details, such as the logo, header, and details would be on top.

Final Words

Wix is perfect not only for business owners, but for photographers, artists and bands who want to start their website. Using the features mentioned above, Wix will help you reach your target audience, and be able to sell your brand to a wide range of audience in a short amount of time.