Apple has a tradition; every January, they disclose statistics to prove how well the App Store and iOS Apps performed that year. This year’s announcements are an indicator of the staggering popularity and penetration of iPhone apps. Take a look…

• Over a billion people visit Apple’s App Store every week.
• Over the past 12 months, app downloads have grown by 70%.
• More than 1 billion Apple devices in use, according to 2016 stats.

The message is clear: Apple’s business is thriving and iPhone apps are a people’s favorite. Businesses looking to capture market share in apps would be making a lucrative deal by investing in iPhone application development.

Apple’s closest rival, Android, also has great numbers to show. But iPhone’s reach and penetration are unsurpassed. In fact, according to BGR, there is a user defection trend among Android users. Nearly 23% of customers who purchased iPhone 9 had been Android users! Being one of the oldest smartphones, iPhone has the first mover advantage. Through consistent performance and innovation, the iPhone has managed to maintain its iron grip on users worldwide. iPhone apps are known to be high quality and revenue generating. Startups and small businesses that want a quick return on their investment can gain massively by developing iPhone apps.

1.Better App Revenue

iPhone apps have a greater ROI than Android apps. On an average, iPhone users are from the more prosperous segments of society. High-paying clients are willing to pay for in-app purchases and app downloads. On the other hand, open source Android apps though having a huge market are less profitable for businesses.

2.Security of Enterprise Data

Intrusion into a business’s sensitive enterprise data lodged in apps is a big risk with Android apps. iPhone apps, on the other hand, protect firmware and software through stringent security measures such as :

• Integrated data handling systems.
• Measures to prevent duplication of data.
• Measures against loss of security due to data encryption.

iPhone users are cushioned against hacking and malware and this is what makes iPhone applications a winning investment.

3.High-Quality Standards

iPhone apps are built to pass the high-quality standards of Apple’s Play Store before they are made available to the market. When a user downloads an iPhone app, he can be assured of flawless performance and amazing experience. This trust and goodwill on Apple’s legacy have managed to garner a large and loyal consumer base for iPhone apps.

Android app developers dig into the open-source libraries and follow a non-standardized development approach. This results in apps that offer good user experience on some devices and less-than-satisfactory experience on others. iPhone users are welcomed by the same scintillating UX across all devices.

Plus, since the development of Android apps is slower they turn out much costlier than iPhone apps. Businesses are forced to outsource android projects to the lowest bidder who can deliver substandard products. This is the reason why Apple play store personally vets each and every app before publishing and releasing it to the market.

4.Apps for all business needs

Businesses of all scales and sizes have recognized the need to invest in apps. Consumers expect mobility and responsiveness from any business they deal with. Mobile applications are the perfect gateway to reach consumers on the go and remain connected with them every moment.

iPhone apps, custom-built or off-the-shelf, are available to suit all business needs. Despite their higher cost of development, iPhone apps are found to be more lucrative for businesses due to their assured market reach and better-paying clients.

5.Established Customer Base

Apple is a pioneer in technology and applications. Although 75% app users are Android users, Apple has a well-established niche of clients that swear by Apple’s quality and performance. In fact, it is said that once a smartphone user experiences iOS, they will never be satisfied by any other OS. Android apps have to battle stiff competition as there are too many apps crowding this segment.

6.Exemplary User Experience

iPhone apps delight users with excellent user experience supported fully by the inherent capabilities of Apple’s iOS. Total cohesion between software and hardware amounts to a great performance of iPhone applications. To top it all, comprehensive customer support and maintenance results in improved satisfaction among users through an app’s lifecycle.

7.Tech-Ready Audience

iPhone users are found to be tech-savvy and open-minded towards innovation. This presents businesses with numerous opportunities to craft challenging applications that can create disruption in markets. Businesses that opt for iPhone app development can become market leaders and stride ahead of competitors.

8.Low Fragmentation and Ease of Testing

Apple typically develops just one updation on its existing OS every year. Also, the number of Apple devices are lesser than Android-based ones. Hence, Android apps have to be tested comprehensively to work well on all the versions of Android OS. iPhone apps just have to meet testing criteria of the prevalent iOS versions. This considerably reduces testing time and guarantees a quick time to market for iOS apps.
Android market is seriously fragmented. Only 0.7% of Android users are using the latest OS version and the majority of users are still using three-year-old versions. This presents a grave problem to businesses. They have to spend in developing apps that are suited to all popular versions of the Android OS. Obviously, all this translates to a higher cost of development.

Apple’s market is a consolidated one. Nearly 76% iPhone users are using iOS 9, the latest version of OS. This is a good chunk of a user base and practically viable for any business to reach. Low fragmentation in iOS also means more scalable apps. New features can be rapidly introduced to upscale existing apps.

9.High Market Penetration

Apple has a huge presence in developed markets such as US and UK. For a business to spread its wings and penetrate these markets, iOS apps can be a winning proposition. Apple’s legacy and quality are well-established enough to guarantee good success for your iOS apps. Google’s legacy in app domain is zilch. Android apps have to struggle with millions of new apps released to the market. Even after investing heftily in developing Android apps, it’s highly uncertain if the app will make sufficient revenue to recover initial investment, let alone make any profit.

10. Less Development Time

On an average, iOS apps take 28% lesser development time than Android apps of the same specifications. This is because Android apps have to be tested across at least 20 devices with varying resolutions, screen sizes, and OS versions. Naturally, Android app’s development cycle is longer and you have to pay more for developing Android apps.

The Verdict

iPhone apps guarantee market visibility, profitability, and customer loyalty. Their development time is shorter, production costs are lower and maintenance is affordable. Businesses can piggyback on Apple’s legacy to secure a prominent place in the competitive app market. What more can you ask for!

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