The post Leveraging Salesforce Health Cloud for Patient Engagement and Improved Outcomes appeared first on Cynoteck.

In just a few taps and clicks, users can get all the information. With the insane amount of potentially reliable data that AI provides, monitoring your health isn’t a complex concept anymore. You can always check real-time updates on your devices.  And patients also increasingly expect a consumer-grade experience from their healthcare providers.

Every single interaction between a patient and a healthcare provider org is very important for customer or client satisfaction. To show a clear image, one can present this idea as “It is not a difficult job for medical professionals to provide real-time updates remotely to patients.”

This provision is possible by implementing an effective customer relationship management system like Salesforce Health Cloud. Though it requires the right strategy, CRM can turn out to be a game changer for you to manage your health. To understand how, why, and what capabilities does Salesforce health cloud has, we’d like to explain it elaborately below:

In this blog post, we’ll understand how leveraging Salesforce Health Cloud can revolutionize patient engagement, drive revenue growth, and ultimately improve healthcare outcomes. Now let’s get started by first understanding the term patient engagement in healthcare.

What is Patient Engagement?

Patient engagement refers to the active involvement of patients in their healthcare decision-making process, as well as their participation in activities that promote their health and well-being.

As the word describes, patient engagement allows one to take control of their health and maintain a check. It creates a smooth relationship between healthcare providers and patients. This term was coined to focus more on improving the overall experience of patients.

For ages, patients go through a significant gap in attaining a clear update or detailed analysis from time to time. With the assistance of patient engagement, one can feel inclusivity during the whole journey.

Why Patient Engagement in Healthcare?

As with the times, if everyone wants to be aware and participative in every decision of their lives, then why should medical awareness be left out? Through Patient engagement in healthcare, one can be more inclusive in their patient journey.

And when the user is more informed and involved, the whole organization grows. Better and more informed decisions can be made. Also, the relationship between healthcare providers and patients is strengthened.  

Also, read: Understanding the Salesforce Health Cloud mobile app for Healthcare Providers and Patients

Benefits of patient engagement for healthcare providers:

1. Improved patient satisfaction and experience:
   Healthcare providers can offer patients a smooth, customized experience by integrating Salesforce Health Cloud. Improved satisfaction levels are a result of integrated patient data, customized care plans, and efficient communication channels; these factors encourage long-term loyalty and trust in the provider-patient relationship. 
2. Improved health results and treatment effectiveness:
   Providers can create personalized treatment plans with Health Cloud that match the objectives and preferences of their patients. Improved treatment adherence is facilitated by proactive interventions and real-time monitoring of health data. As a result, patients enjoy better overall health, fewer problems, and improved health outcomes. 
3. Reduced healthcare costs due to fewer hospitalizations:
   Enabling health care plans can lead to higher a commitment to treatment regimens and early intervention. Health Cloud facilitates better problem management and reduces the need for expensive hospital stays. As a result, payers and healthcare providers save a substantial amount of money. 
4. Enhanced patient-provider communication and trust:
   Secure messaging and video conferencing are two of the communication features offered by Health Cloud that make it easier for patients and their care teams to communicate effectively. The relationship between the patient and the physician is strengthened by seamless communication, which builds confidence, immediately answers issues, and guarantees that patients receive information and support on time. 

Benefits of Patient Engagement for patients:  

1. Increased understanding of treatment options:
   Engaged patients have access to comprehensive information about their health conditions, enabling them to grasp the intricacies of their diagnoses fully. Additionally, they can explore various treatment options in-depth, gaining insights into the potential benefits, risks, and implications of each approach, empowering them to make well-informed decisions. 
2. Greater involvement in decision-making processes:
   Once patients are accessible, they can get involved in the decision-making process better. Patients participate in the discussions; it helps an individual to understand more about their health and well-being. When there is transparency in the process, healthcare providers cater to the needs in a better manner. Now this conjoined flow of information helps in collaborative approaches.  
3. Ability to manage chronic conditions: 
   Engaged patients develop essential self-management skills that equip them to take an active role in managing chronic conditions effectively. They learn to monitor symptoms, adhere to treatment regimens, adopt healthy lifestyle habits, and recognize early warning signs, enabling them to take proactive measures and seek timely interventions when necessary. 
4. Better health outcomes:
   By actively participating in their care, understanding their conditions, and following personalized treatment plans, engaged patients experience improved health outcomes. This includes better management of chronic diseases, reduced complications, and enhanced overall well-being. Engagement empowers individuals to prioritize their health and make positive lifestyle choices, leading to a higher quality of life. 
5. Enhanced sense of control:
   When patients carefully use patient engagement platforms, they become active partners in their healthcare journey rather than just passive recipients of care. Patients experience a sense of empowerment and control during this shift as now they are more equipped to make decisions and actively participate in their care. Patients who are empowered feel appreciated and cherished, which promotes a positive outlook overall.  

Also, read: How does Salesforce Health Cloud help with patient engagement and care coordination?

Are there any potential challenges in patient engagement?

Yes, challenges are inevitable along the path. Patient engagement platforms in the cloud are a new concept and many professionals might take time to fully understand these new methods. However, there is more than one way to resolve or overcome these challenges.

As assistance from the right material, and resources, and timely planning to learn new platforms or software can help both medical professionals and patients.  

And with continuous usage one can easily achieve and overcome the challenges mentioned below. It is crucial to understand that these are a few hurdles and once done, professionals can utilize their time in learning discoveries.  

But now let us go through all the potential challenges below: 

Challenges in achieving effective patient engagement:

It can be challenging to navigate the health cloud platform for several reasons fully. Foremost being communication. The lack of information consumption by patients, in other words, lack adequate health literacy. This can occur due to various reasons such as linguistic barriers, educational background (level), or previous experiences.  

Another reason can be time limitations by healthcare professionals to navigate and understand the platform. It is obvious that to understand a new concept one needs to fully submerge in understanding its functionalities and due to the high volume of work, healthcare professionals can fail to achieve so.  

Some people may find it tedious to use the platform due to the enormity of it. Various sections such as insurance, patient history, recommendation, and several other areas can be overwhelming for one and they might end up quitting instead of using the platform to the best of their ability.  

And last, a lack of resources and support to understand the new functionality causes hindrances to using the platform.

Also, read: Understanding the Benefits of Salesforce Health Cloud for the Pharma Industry

Salesforce Health Cloud Features for Patient Engagement:

1. Patient profiles and comprehensive health records: 
   Navigating patient profiles can be tedious. Patient engagement allows one to explore reports, medical history, tests, or test results anytime, anywhere. Medical professionals can easily access information and patient management becomes much more convenient. 
2. Customizable care plans and treatment pathways:  
   With the help of cloud platforms centred on the well-being of patients, healthcare professionals can manage treatment plans. This approach helps patients to keep track of their treatment plans. This also creates a competent relationship between professionals and patients. 
3. Communication tools for patient-provider interactions: 
   An online platform allows multiple ways to communicate with the user. This feature in the health cloud helps health professionals to connect with patients through multiple channels.
   Now various channels promise that the information is not only being delivered but also that the patient is receiving the information surely from any of the channels. The timely flow of information helps to make the right decisions instead of last-minute calls when information reaches late. 
4. Integration with wearable devices and health apps: 
   There are plenty of ways by which people can consume information. Techs like wearable gadgets and devices help to keep a proactive lifestyle. When these devices are connected to health cloud platforms, it ensures that your health is being recorded and there is a higher probability of maintaining ideal health.
   With the help of health monitoring devices, one can take care of their health with smooth accessibility and timely measure the positive changes.  
5. Automated appointment reminders and follow-ups:  
   Another fascinating feature in patient engagement is reminders and follow-ups. Automated timely reminders and follow-ups help to track the changes occurring via maintaining a healthy lifestyle. Sometimes these reminders also save us from taking the wrong call for our health.
   By measuring the intake and consumption of food and unhealthy options one can hamper their health smoothly. Yet with the help of timely reminders, one doesn’t miss out on the whole patient journey and battle to stay fresh. 

Also, read: The Impact of Salesforce Health Cloud on Pharmaceutical Product Development

Analyzing Salesforce Health Cloud Pricing:

Salesforce Health Cloud is offered on a per-user, per-month subscription basis. The pricing model is flexible, allowing healthcare organizations to choose the editions and add-ons that best fit their specific needs and budgets. 

1. Health Cloud Editions:

• Health Cloud Patient View Starter: $60 per user, per month 
• Health Cloud Patient Services: $120 per user, per month 

2. Add-Ons and Managed Packages:

• Health Cloud Provider Relationship Management: $150 per user, per month 
• Health Cloud Provider Data Management: $150 per user, per month 
• Health Cloud Care Management: $150 per user, per month 
• Einstein Analytics for Healthcare: $150 per user, per month 

3. Implementation and Consulting Services:

Salesforce offers implementation and consulting services through its professional services team or certified partners. These services are typically billed at an hourly or project-based rate and can vary depending on the scope and complexity of the implementation. 

It’s important to note that Salesforce Health Cloud requires a base Salesforce platform subscription, such as Salesforce Sales Cloud or Service Cloud, which has its own pricing structure.

Strategies for Leveraging Salesforce Health Cloud:

1. Establishing personalized communication channels:
   Through these channels, patients can navigate their healthcare journey and keep track of messages, consultations, and reminders. This promotes patients’ care journey – helps to build trust and encourages patients to explore the potential of patient engagement platforms. 
2. Implementing proactive health monitoring and alerts:
   Integrating Health Cloud with wearable devices and health apps can help in enabling real-time monitoring of patient health data. Focusing more on automated alerts and notifications to promptly identify potential issues and initiate timely interventions, promotes proactive care and preventing adverse events. 
3. Utilizing data analytics for predictive modeling:
   Use the power of Health Cloud’s data analytics capabilities to develop predictive models and identify risk factors. Use these insights to design personalized interventions, and targeted outreach strategies, optimizing resource allocation and improving patient outcomes. 
4. Empowering patients through self-service portals and resources:
   With the help of the patient health cloud, professionals or patients can explore record medical history and other essential information with ease. Without causing any delays, patients can receive timely information that caters to their needs directly. 
5. Collaborating across healthcare teams for coordinated care:
   With careful management, cloud services ensure patients that the best information is being delivered without any delays. Gap reduction in the process especially in multi-faced organizations helps patients gather information without being obstructed by time exhaustion. 

Also, read: The potential of Salesforce Health Cloud for improving healthcare access in rural areas

How can Cynoteck assist you in the Salesforce Health Cloud Journey?

Being at the forefront of Salesforce, Cynoteck understands and has an in-depth knowledge as well as an understanding of all Salesforce Services. We deeply care and understand the importance of delivering the best patient care to users via the Salesforce health cloud. We at Cynoteck assist in providing the best possible solutions in customized Salesforce heath cloud solutions.  

We surely promise you to deliver smooth customer service and utmost care. Our Salesforce healthcare cloud services are to cater to and help your ideation grow into a dynamic platform.  

Don’t wait to make the right decision, connect with us today and we’ll help you plan your healthcare cloud journey seamlessly.

Conclusion

Providing the best patient care or experience must be the core aim of any healthcare org. The recipient of any service decides the volume of consumption. In simple words, if you’re service and methods of assisting customers are top-notch then you can easily reap the benefits of success. In this blog, we’ve explored all the domains on how the Salesforce health cloud is the go-to platform for patient engagement.  

It transforms patient care delivery and operational efficiency. We recommend that healthcare practitioners use Salesforce Health Cloud as a roadmap to help them transition to a more patient-centered approach.  

Salesforce Health Cloud enables clinicians to revolutionize the patient experience by understanding the patient journey, personalizing interactions, and expediting care coordination—all while empowering one patient at a time. 

Also, read: The Role of Salesforce Health Cloud in Improving Patient Outcomes

Frequently Asked Questions: