Lightstorm Entertainment, Inc, owned by James Cameron, (director of The Terminator, Aliens, Titanic and Avatar) has announced that it has renewed an exclusive, five-year agreement with Christie that sees the two companies share know-how.
In exchange for knowledge sharing, equipment and services, Lightstorm will share with Christie its own findings into 3D, HFR and high-dynamic range (HDR) enhancements, as well as formatting and colour space requirements, for achieving the optimal viewing experience. This knowledge in turn will aid Christie in creating market-leading projectors, media servers and tool kits for a variety of applications including cinema exhibition, location-based entertainment and post-production markets.
The agreement will see Christie equip Lightstorm with a variety of current and planned projection systems, including the first of a new RGB laser projection series now under development – one that is said to boast much higher efficiencies than lasers utilised in current cinemas.
The units will be spread across Cameron’s production facilities and come with 24/7 access to the Christie Network Operations Center, call centre support and replacement parts as per Christie’s warranty services to all exhibitors.
“To push the boundary of digital cinema, one needs visionary, like-minded collaborators and that description fits Christie to a tee, given its long cinema heritage and impressive list of industry ‘firsts’ in the projection and visual display realms,” comments Cameron. “Several years ago we began our relationship, which has worked well, so I’m pleased to be forging ahead again with Christie at my side.”
“Like attracts like and in addition to the latest in projection technologies, Christie is fully committed to sharing our on-going research and development efforts, including product roadmaps, with our co-visionary, Lightstorm, so that its productions will repeat the awe-inspiring success of Avatar in the years to come,” enthuses Jack Kline, chairman, president and CEO of all of Christie’s operating companies, worldwide. “Lightstorm, and indeed our global exhibitor community, are confident in Christie’s ability to deliver a complete cinema experience, encompassing all formats, frame rates and light levels, and this agreement is indicative of this confidence.”
Jon Landau, Academy Award-winning producer of Avatar and Titanic, noted that, “Just as we push innovation with our productions, Christie is continually pushing innovation with their projection technology. Its advances in HDR development, epitomised by the co-development of the Dolby Vision projection solution with Dolby, means better in-theatre experiences for audiences, which for exhibitors in turn means greater audience satisfaction and more repeat patrons.”
The post James Cameron’s Lightstorm Entertainment Renews Christie Collaboration Knowledge Swap To ‘Push The Boundary Of Digital Cinema’ appeared first on Commercial Integrator Europe.