Apple corporation has joined the debate over the regulation of driverless cars, sending a letter to the National Department traffic safety.
Apple urged regulators not to limit the testing of such vehicles.
According to the Reuters report, the letter from Steve Kenner, the director of product and systems development, is the most detailed statement of its interest in the creation of driverless vehicle technology.
Kenner’s letter statement: “Apple uses machine learning to make its products and services smarter, more intuitive, and more personal. The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.” He also noticed that properly made vehicles could help prevent millions of car crashes and thousands of deaths each year. As far as we know, the Apple has taken a strong interest in order to enter the new booming market.
Next Apple Product?
The first rumors about an Apple created car appeared in 2014, with the launch of “Project Titan” at a secret location near Cupertino. It was reported, that Apple has invited about 1000 high-class workers to create a top-secret Automotive product. Some of them was worked in the automotive industry in companies like Tesla, Ford and GM. The electric vehicle by Apple with autonomous driving capabilities could be created in collaboration with big automotive brands, like BMW, Daimler, and Magna Stey. According to the Silicon Valley rumors, there was a lot of business talks between top-managers of this companies. This information hasn’t been proved and no-one knows about the current progress of the driverless system development.
On the edge of 2016 Apple has provoked another wave of conjecture about its automotive future plans. They have registered three cars-related domains, such as apple.car, apple.cars, and apple.auto. Moreover, they have invested $1 billion into Chinese ride-hailing start-up Didi Chuxing, which is booming on the Asian market.
So, it became clear, that Californian corporation see its future in the automotive branch too.
According to the most ambitious predictions, we could see the driverless automobile by Apple around 2020 but, maybe, the corporation will be ready to announce some innovative related products in the nearest future.
The future of Transportation?
The new technology could solve lots of problems in the future. The main issue is safety. Smart computer driven automobiles could dramatically reduce car crash level because of human’s factor exclusion. More then 1.1 million people a year died in the USA alone. The majority of these accidents involved alcohol-impairment, high-speed or aggressive driving. If a human driver isn’t required, automated cars could also reduce labor costs making most goods and services less costly. Urban traffic and parking places in the city area could be optimized, as well. This technology could drive us to future economy model and revolutionize the world even more than Smartphones. That’s why, Apple is definitely ready to join the race.