As experience strategist Megan Burns warns in a TechTarget article: “It takes more than great products to woo buyers. They want to know working with you will be a good experience.”
Naturally, that’s exactly the kind of experience you, as a business owner, want them to receive. Still, it’s not entirely straightforward to get a variety of customer-service staff working in tandem so that the customer doesn’t just end up getting fruitlessly passed from one contact to another. So, what should you do?
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Make sure your core product or service is good quality
Yes, it’s just been acknowledged that great products alone can’t suffice for impressing customers. At the same time, though, you can’t expect high-quality customer service to make up for bad-quality products.
