However, creating a popular channel is quite difficult and requires effort - not only due to the need to create content, but also due to a high level of competition. Numerous popular Channels Covering various topics already exist, while in order to develop their own channel and gain a large number of subscribers the creator must not just generate interesting and enticing publications for the audience, but also do so better than the majority of channels covering the same topic. Further, it is worth considering that such competition happens mostly within messengers. Therefore, it is crucial to create a channel in a messenger that offers the most favorable conditions for the launch.