Customer service is an important part of the customer experience. The customers’ journey doesn’t end when they make a purchase and offering stellar customer Support is how you keep customers happy with your products, services, and brand as a whole.

Whether you are a small business operating from home or a big corporation with multiple support teams, customer service can still be a challenge, especially when you have a lot of customers to cater to.

This is where automation comes in handy. Modern support systems now automate various tasks, including responding to your customers directly. What is customer support automation exactly? How can it help your business? We are going to answer these questions in this article.
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