Every Business has to scramble so that it can provide a unique and ultimate experience for every transaction that is made by its customers. In today's world, customers do not think twice before they abandon vendors or providers or even give up transactions because they have had a poor experience in dealing with a particular business.
Customers in today's world require services to be delivered with a smile and pleasant manners - and this is needed even when you are chatting over the web or making a phone call. This is where things start becoming difficult.