Can you guess how many so-called Tech Nerds pay much attention to personal branding and self-marketing when it comes to IT job search? Actually, not so many, and it does not even sound surprising. In fact, the reason why technicians are so far removed from making their skills sellable is not because of their ‘non-creative’ way of thinking, but rather because they tend to emphasize more on their superior skills and roles, completed IT projects and any other operational aspects of their job.