In Japan, the Galaxy Note 7 was released without Samsung’s signature branding on the front or back of the device. This is the second time that the South Korean tech company has omitted its branding in Japan — The Galaxy S7 and Galaxy S7 edge also did not have the Samsung logo. The brandless phone was Samsung’s way of trying to increase its share of the difficult Japanese market.

However, the company still hasn’t seen much success in selling its phones in Japan. Let’s take a look at what’s happening in Japan and why Samsung is not popular in that country.