Investing in managing your Social Media presence in all social media platforms is an essential aspect of branding. Previously a lot of businesses were focused on Facebook or Twitter growing and now, as more social networks gain popularity, businesses are also focusing on other social media platforms, as they know branding drives up the sales. Through social media management processes such as creating, analyzing, and posting content online, one can create more awareness of their brand. It also involves engaging and drawing feedback from social media users to continually improve and innovate your brand. Why are social media marketing and